The Impulsive Buy

REVIEW: Kraft Velveeta Original Shells & Cheese Cup

Kraft Velveeta Original Shells & Cheese Cup

Have you ever heard this old joke?

A woman walks into a supermarket and buys the following: a bar of soap, a toothbrush, a tube of toothpaste, a loaf of bread, a pint of milk, a single serving of cereal and a single frozen dinner.

The checkout guy looks at her, smiles, and says, “Single, huh?”

The girl smiles sheepishly and replies, “How’d you guess?”

He says, “Because you’re ugly.”

If one wanted to modernize the joke, they could easily add the single-serving Kraft Velveeta Original Shells & Cheese Cup to that list. While doing research on the product, I found out that even Kraft admits it’s perfect for those who eat alone. So not only can we determine someone’s loneliness by the number of cats they own or the number of pornographic sites they subscribe to, but also by their purchase of the Velveeta Original Shells & Cheese Cup.

Because it doesn’t need any refrigeration, it’s one of those products you can leave in your desk at work and forget about. And then when you’re really hungry and look through your desk for something to eat, you’ll find it and be moderately surprised. It would be like finding loose change in between couch cushions, five bucks in the pocket of something you haven’t worn in months, a condom in the back of a drawer or a piece of steak in between your molars.

While each cup doesn’t contain enough for an entire meal, it does make a nice snack or side dish while you watch your cats or the Bang Bus website (please don’t Google “Bang Bus” at work or at home). The concept of the Velveeta Original Shells & Cheese Cup is similar to the Kraft Easy Mac Cups; add water, microwave for three and a half minutes and then mix in the cheese, except instead of using a cheese powder, the Velveeta Cup uses a packet of creamy cheese sauce.

The result of all that preparation was a decent cheesy snack that tasted similar to the Easy Mac Cup. I can’t say which was better, but I guess it depends on how radioactive orange you like your cheese. The shell pasta came out tender and although the cheese flavor was slightly watery at first, thanks to the excess water used to boil the pasta, after a little more stirring it turned out fine. In the end, the Kraft Velveeta Original Shells & Cheese Cup is just like scrambled porn channels with really fuzzy images and muzzled sound — it’s good enough.

(Nutrition Facts – 1 package – 220 calories, 8 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 640 milligrams of sodium, 29 grams of carbohydrates, less than 1 gram of fiber, 3 grams of sugar, 8 grams of protein, 2% vitamin A, 10% calcium and 6% iron.)

Item: Kraft Velveeta Original Shells & Cheese Cup
Price: $1.24
Size: 2.39 ounces
Purchased at: Target
Rating: 6 out of 10
Pros: Decently cheesy. Uses a cheese sauce instead of a cheese powder. Easy to prepare. Doesn’t need to be refrigerated. Finding five bucks in the pocket of something you haven’t worn in months. Paying for porn when you can get a lot of it for free on the internet.
Cons: Small serving size, so I won’t make a good meal. Turns out to be a little watery at first, but a little more stirring helps. Owning more than eight cats. High in sodium.

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