The Impulsive Buy

REVIEW: Orbit Positively Pomegranate Gum

Pomegranate used to be one of those foods that pretentious, health conscious people in intellectual, or gourmet culinary, circles used to brag about at art auctions or fundraising benefits for obscure diseases. Now, it seems that pomegranate is that indie band who sold out by signing with a major label and having their Top 40 single remixed by T-Pain (which was also re-remixed by Kidz Bop).

Everything is coming pomegranate flavored, including ice cream, lip balm, alcoholic beverages, cereals, condoms and personal lubricants. Well, the last two I’m not too sure if they do come in pomegranate, but if I find them in my product expeditions, I will let you know.

I know I’m going to sound like one of those assholes that say they were fans of a band “before they got popular,” but I’ve been enjoying pomegranate since I was a wee little thing. Of course, my mother didn’t call them pomegranates; they were Indian apples (or Southeast Asian apples if you want to be politically correct). They were so beautiful that I would consume each seed individually, because they were like little rubies. I would also run my hands through all of the seeds and pretend I was a billionaire heiress counting her jewels (Hmm…maybe that’s something I should tell my future therapist). But now that pomegranate is the “it” fruit, more people are consuming pomegranate “flavored” items and not tasting the real McCoy.

Orbit Positively Pomegranate does not taste like the real McCoy, because it’s artificially flavored, of course. When has something artificial tasted or felt better than the real thing?

Wait…maybe I won’t go there.

The gum has a strong texture to it, but I find that a lot with Orbit Gum, it’s not hard per se, but if you can’t chew it, it might be time to admit defeat, let go of your pride and buy a pack of Freedent. I can best describe the gum as having a generic fruity gum flavor; it’s tasty, but you can’t really distinguish much of it. As for Positively Pomegranate’s stamina, it needs some help from those little blue pills, topical creams or whatever gum uses to boost up flavor longevity.

It’s really odd, but I found after chewing it for about two hours I developed a sore throat, which has never happened before with gum. It’s still tasty, but is it worth the throat discomfort that lasts longer than the gum’s flavor? Probably not. Of course, this was my personal experience; and like weight loss commercials that air after Taco Bell ads showing burritos in all of their beefy, cheesy glory, individual results may vary.

(Nutrition Facts – 1 piece – 5 calories, 0 grams of fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 0 milligrams of potassium, 1 gram of carbohydrates, 0 grams of fiber, 0 grams of sugar and 0 grams of protein.)

Item: Orbit Positively Pomegranate Gum
Price: $1.49
Size: 14 pieces
Purchased at: Wawa
Rating: 4 out of 10
Pros: Nice fruity flavor. Good chewing texture. The irony of fast food ads followed by weight loss commercials. Sugar free. Being ahead of the curve and not being an asshole about it.
Cons: Flavor isn’t really pomegranate. Gives sore throats, if chewed on for a long time. Pretentious people who make it clear that they are ahead of the curve. Indie bands who sell out. Kidz Bop albums. That weird Orbit chick in the commercials.

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