The Impulsive Buy

REVIEW: Classic Grape Purple Stuff

Purple Stuff

The generic looking can the Classic Grape Purple Stuff is in makes it looks like it should be in the food section of your local 99 cent store, but I found it at the 7-Eleven down the street. What also makes it seem like it’s a cheap item is the possible spelling error in the nutrition facts section. One of the last vitamins listed is something called “patothenic acid,” which sounds more like a psychedelic dancehall reggae band. I think they meant to print “pantothenic acid,” which is also known as vitamin B5.

Also, could they put any more words on the front of the can? There are so many words, I wonder if a copy of it is available for the Amazon Kindle. There are so many words, I’m looking for the ISBN number. There are so many words, you could read them to your children as a bedtime story.

But enough about what’s on the outside, let’s talk about what’s inside.

While it comes in a can size that’s common with most energy drinks, Purple Stuff does the opposite of an energy drink. It’s a relaxation beverage that helps the consumer to calm down and focus, as you can tell by reading the plethora of words on the front of the Purple Stuff. It’s like liquid meditation or taking a Calgon bath and sticking it in a can. I guess a better way to describe it would be say it’s like comparing weed, a downer, with cocaine and an upper.

The Classic Grape Purple Stuff does what it does with the help of three ingredients: valerian root, L-theanine and rosehips powder. According to the Great Wikipedia, valerian root is used as a sedative, L-theanine has been shown to reduce anxiety and improve cognition and rosehips are a popular healthy treat for chinchillas.

The beverage has a tasty grape soda flavor, except not as sweet as regular grape soda and it has a very slight artificial sweetener aftertaste. Thanks sucralose! It’s lightly carbonated, so it goes down smooth and is extremely easy to drink.

But does it make me feel relaxed? I don’t know if I could describe it as being relaxed. You know that feeling when you’re super tired, like during an all-nighter, and you have this sensation across your entire body, like your muscles are about to fall asleep. That’s the feeling I get from drinking a Purple Stuff, so I don’t know if I would drink this during the day. Some might consider that being relaxed, but I think of it as being sleepy, which is a feeling that can also be accomplished by reading the essay printed on the front of the Purple Stuff’s can.

(Nutrition Facts – 8 ounces – 50 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 5 milligrams of sodium, 13 grams of carbohydrates, 0 grams of fiber, 13 grams of crystalline fructose, 0 grams of protein, 100% vitamin B3, 100% vitamin B6, 100% vitamin B12, 100% patothenic acid, 10 milligrams of rosehips powder, 10 milligrams of valerian root and 5 milligrams of L-Theanine.)

Item: Classic Grape Purple Stuff
Price: $1.59
Size: 16 ounces
Purchased at: 7-Eleven
Rating: 8 out of 10
Pros: Tasty grape soda flavor. Really easy to drink. Lightly carbonated. Only 50 calories. Lots of B vitamins. 16 ounce can. Inexpensive. Possible great replacement for warm milk, if you’re trying to fall asleep.
Cons: Contains no juice. Makes me sleepy, but not really relaxed. Very slight artificial sweetener aftertaste. Not something I would want to drink before a boring meeting. Can design makes it look like it belongs in a 99 cent store.

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