The Impulsive Buy

REVIEW: Philly Swirl Cereal Conez

The ice cream novelty market is always looking for new items to entice children. These products can make any school-aged kid annoy the shit out of their parents when they beg for them, and they cause junk food review bloggers to cream in their pants. But there needs to be something that stands out amongst the space-aged pellets, superhero heads with gumballs for eyes and ice pops shaped like phalluses writing instruments.

Besides ice cream, what food item do kids (and weird looking birds) go cuckoo for and that’s only for them and not white, anorexic rabbits? You got it — breakfast cereal.

The Philly Swirl Cereal Conez is the bastard offspring from the sticky lovemaking between a complete sugary breakfast and a pre-packaged ice cream and cone combo. If I wore a hat, I would tip it to Philly Swirl. Why you ask? Because there is no cereal in Cereal Conez. Instead, they got rid of the middleman, struck a deal with that pot o’ gold loving ginger and topped the cones conez with the marshmallows that are found in a certain cereal that claims it’s lucky. The next thing I want to do, is ask Philly Swirl how can I get a bag of these packing-peanut textured marshmallows without having to sift through pieces of cereal, because everyone buys Lucky Charms for the marshmallows.

Although I do love dehydrated, colorful, and ill-shaped pieces of sugar, I really wish that the Cereal Conez had cereal on them, because it would provide a crunchy texture to compliment the creamy ice cream and compensate for the somewhat soggy cone.

If cereal was added, think of the marketing possibilities. Bran Conez could be for those who need some fiber in their desserts and Frosted Shredded Wheat Conez could be for those who get off on eating adorable little mascots. I don’t think they would call them conez though, because we all know that when you slap a Z on something it’s targeted towards kids, or it’s a product from a certain gas station/fast food eatery.

There’s two flavors in the box: Chocolate Marshmallow Swirl (more like chocolate vanilla swirl) and Vanilla, but there’s no way of picking which flavor you want, because the cones are all wrapped the same way in white paper with no text. When you disrobe the cone and become excited or depressed, which depends on whether or not you received the flavor you wanted, you are greeted with a mound of “magical marshmallows” that dominates the top of the cone. It’s certainly eye opening, but it’s lousy because the first four bites or so is all marshmallow and no ice cream.

After that, it’s just a standard ice cream cone novelty, but one that’s tasty because the inside of the cone is covered in chocolate. However, by the time you reach that point, the thrill of devouring the leprechaun’s beloved “magical marshmallows” is all but a distant memory.

(Nutrition Facts – 1 cone – 180 calories, 7 grams of fat, 5 grams of saturated fat, 10 milligrams of cholesterol, 80 milligrams of sodium, 28 grams of carbohydrates, 1 gram of fiber, 18 grams of sugar and 2 grams of protein.)

Item: Philly Swirl Cereal Conez
Price: $2.59
Size: 4 cones
Purchased at: The Big Blue Supercenter
Rating: 6 out of 10
Pros: Lots of “magical marshmallows.” Ice cream is rich and smooth. Size of each treat is bigger than I expected. Chocolate inside of each cone. Those novelties with gumball eyes. Telling the Trix rabbit he can’t have the cereal he so desperately wants.
Cons: No way to tell which flavor is which. Marshmallows aren’t “magical” enough. Cone is a little soggy. Only four in a box. Doesn’t actually contain cereal. Adding Z’s are so 90’s.

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