The Impulsive Buy

NEWS: Purple for the People Slurpee Is Just An Annoyingly Long Way To Say Grape

Update: This is a post for the 2010 Purple for the People, which was grape flavored.

I’ve never thought of a Slurpee as a peace pipe, nor have I thought of it as a way to unite people, but the folks at Slurpee hope their Purple for the People flavor (a.k.a Grape) brings people together during their Slurpee Unity Tour 2010.

What’s the Slurpee Unity Tour 2010? I don’t know. It sounds slightly political, but it also sounds completely like a sly marketing campaign to sell Slurpees.

The number of beverages that have the power to bring people together is extremely small. The only two I know of are a bottle of Coca-Cola and a keg of beer. If only the Purple for the People Slurpee had a catchy song that encouraged people to come together like Coca-Cola had in the 1970s.

According to the website, Purple for the People is only available on stops during the official Slurpee Unity Tour 2010. Eight ounces of it contains 67 calories, 0 grams of fat, 18 grams of carbohydrates, 18 grams of sugar, 14 milligrams of sodium and 29 milligrams of potassium.

Image via flickr user edalorzo / CC BY SA 2.0


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