The Impulsive Buy

REVIEW: Trader Joe’s Speculoos Cookie and Cocoa Swirl Spread

Trader Joe's Speculoos Cookie and Cocoa Swirl Spread

Do you remember your first time?

Were there scented candles? Sensual music in the background?

I remember my first time. It took place right outside of Central Park. I didn’t mind the public watching. Children stared. There was whipped cream. Things got sticky. Real sticky.

Yup, I remember my first time trying speculoos spread like it was just yesterday. Like many others, my first taste of speculoos spread came atop a waffle from a Wafels & Dinges truck in New York. That sweet, slightly spiced cookie butter knocked my tastebuds’ socks off. (And my tastebuds don’t even wear socks.)

Naturally, when I found out that Trader Joe’s had combined their speculoos spread with a cocoa swirl, I jumped at the opportunity to try it. Chocolate is the only thing that could ever improve speculoos, right?

Behold: Trader Joe’s Speculoos Cookie and Cocoa Swirl.

Removing the lid from the glass jar released the heavenly scent of speculoos, an aroma reminiscent of raw sugar cookie dough mixed with cinnamon. Strangely, my proboscis was unable to detect any trace of chocolate.

The light brown speculoos base is fabulous: sweet with a light cinnamon spice, like a spreadable mixture of snickerdoodles and graham crackers. Tiny bits of cookie crumbs are incorporated into the speculoos, providing a very slight crunch. For those who have yet to experience the joys of speculoos, be warned: it is extremely addictive.

But the chocolate? Oh boy. The chocolate changes things for the worse.

The dark brown cocoa swirl is saccharine and excessively rich, almost like a chocolate syrup in solid form. Its chocolate flavor seems artificial, two-dimensional, and ultimately unappealing. There’s no way I would ever eat the chocolate portion of this spread alone.

Because it’s not as thick as peanut butter or Nutella, the cookie butter spreads easily onto bread, waffles, and anything else you can imagine putting speculoos on. (Keep it PG, kids.)

When the speculoos and chocolate portions of the spread are combined, the result is one dark brown mass, more similar in appearance to Nutella than a cookie butter. The speculoos helps to calm the overpowering chocolate flavor of the cocoa swirl. However, the chocolate equally mutes the speculoos, converting the spread in its entirety into what tastes like a cheap, knockoff speculoos spread. Essentially, the addition of the cocoa swirl smothers the speculoos base’s wow-factor, downgrading a spectacular cookie butter to mere mediocrity.

What happened, Trader Joe? There was so much potential here. You took the easy way out by cutting corners and using cheap chocolate, didn’t you? For shame!

I should have known better than to trust a cookie butter sold by such an elusive man. I’ve been to his store countless times, but I still haven’t been able to find this Trader Joe guy. He’s harder to locate than Carmen Sandiego, Waldo, and the corpse of Jimmy Hoffa all combined.

Trader Joe, I will never again purchase your Speculoos Cookie and Cocoa Swirl spread. I award you no points, and may God have mercy on your soul.

(Nutrition Facts – 1 Tbsp. (15 grams) – 90 calories, 50 calories from fat, 6 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 8 grams of total carbohydrates, less than 1 gram of dietary fiber, 6 grams of sugars, and less than 1 gram of protein.)

Other Trader Joe’s Speculoos Cookie and Cocoa Swirl Spread reviews:
What’s Good at Trader Joe’s

Purchased Price: $3.99
Size: 14.1 oz.
Purchased at: Trader Joe’s
Rating: 5 out of 10
Pros: First times. Speculoos base is fabulous. Cookie crumbs mixed throughout.
Cons: Chocolate seems artificial. Combination makes spread seem mediocre. The corpse of Jimmy Hoffa.

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