The Impulsive Buy

REVIEW: Mountain Dew Dew Shine

Mountain Dew Dew Shine

Here’s a completely useless nugget of information you will never have to recall in your lifetime. Before Mountain Dew was Mountain Dew, it was slang for the clear liquor called moonshine. And now Mountain Dew is honoring its past by selling a non-alcoholic clear soda called Dew Shine.

This isn’t the first alcohol-sounding, non-alcoholic Dew the folks at Mountain Dew have developed. A few years ago, they rolled out Mountain Dew Gold, a citrus and malt liquor-flavored soda. It was supposed to roll out nationwide and it had a campaign that gave Dew fans the chance name the beverage in different regions. The nationwide rollout never happened. Instead, it was sold only in a few regions across the U.S.

However, Mountain Dew Dew Shine has been rolled out nationwide and is available in single bottles or four-packs.

There’s a lot of retro going on with bottle’s label, which looks like a weathered piece of paper and features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards”, the original Mountain Dew slogan. The bottle is made of glass and beverage contains real sugar, which, if you think about it, is kind of retro in this day and age of high fructose corn syrup.

The beverage is as clear as water, and to make sure it was, I filled an empty Dew Shine bottle with water, put the screw top back on, placed it next to an unopened bottle, and had someone arrange the bottle with my back turned. After comparing the two for a few moments, I couldn’t tell the difference. Can you determine which is which using the photo below?

According to the bottle, Dew Shine is a “clear citrus flavored Dew,” and with its name, I assume it might taste somewhat like moonshine. Unfortunately, I can’t confirm that since I have no idea what moonshine tastes like and I’m not willing to drink moonshine because I don’t want the internet to have photos of me walking through Waikiki with no pants.

Dew Shine has a light citrusy aroma that reminds me of a generic lemon lime soda. Its flavor also has a mild citrusiness to it that leans towards lemon. But I detect a slight maltiness too. The combination is giving me flashbacks to Mountain Dew Gold, but with a much mellower flavor. The mellow flavor and light carbonation makes Dew Shine easy to drink.

Dew Shine is refreshing, not overly sweet, pleasant, and has the same amount of caffeine as a can of regular Mountain Dew (52 mg), but I’m not sure younger Dew fans would like it because it’s not like most Mountain Dew flavors. There’s no radioactive color, no bite, and it doesn’t slap you with sweetness. It’s a different kind of Dew.

The glass bottle, the beverage’s clear color, the use of real sugar, and its flavor makes it appear and taste like its for older or sophisticated taste buds. Because of those attributes, Dew Shine could be considered a Craft Dew. I also want to call it Crystal Dew.

But with that said, if I need a soda to pick me up, I would rather have regular Mountain Dew. Dew Shine has the same amount of caffeine as regular Dew, but I feel regular Dew’s combination of a sugary punch, stronger carbonation, and caffeine content does a better job at energizing me.

But if you happen to find some Dew Shine on shelves, I think it’s definitely worth picking up.

(Nutrition Facts – 12 ounces – 160 calories, 0 grams of fat, 60 milligrams of sodium, 42 grams of carbohydrates, 42 grams of sugar, 0 grams of protein, and 54 milligrams of caffeine.)

Item: Mountain Dew Dew Shine
Purchased Price: Way too much on eBay ($26.99)
Size: 4 pack of 12 oz bottles
Purchased at: eBay
Rating: 7 out of 10
Pros: Nice citrusy flavor with a bit of maltiness. A sophisticated Dew. Easy to drink. Not made with high fructose corn syrup. Same amount of caffeine as a can of regular Mountain Dew. Nifty retro label.
Cons: Younger Dew drinkers might find this flavor to be too mild when compared with other Dew flavors. Might be difficult to find. I prefer regular Dew when it comes to getting energized. The internet having photos you wish it didn’t. Only available in glass bottles.

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