In 2012, Mountain Dew introduced Johnson City Gold, an alcohol-sounding, non-alcoholic beverage. It was a malt and citrus soda that was released in a handful of regions across the country, but didn’t see a nationwide rollout.
Now it appears Mountain Dew is set to release another alcohol-sounding, non-alcoholic beverage — Mountain Dew Dew Shine. Also, much like Johnson City Gold, which paid homage to the birthplace of Mountain Dew soda, Dew Shine seems to honor the origins of Mountain Dew’s name. For those of you not familiar with alcohol slang, Mountain Dew was originally slang for moonshine.
According to the label, Dew Shine has a “clear citrus Dew flavor” and is made with real sugar. The label also features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards”, the original Mountain Dew slogan. The blog MtnDewKid was fortunate enough to receive samples and has a review of the beverage.
Mountain Dew Dew Shine is expected to be available in late March.
(Thanks to Richard at MtnDewKid.com for the photo and hat tip to Hayden for letting us know about it.)