The Impulsive Buy

REVIEW: Taco Bell Cap’n Crunch Delights

Taco Bell Cap’n Crunch Delights

When I sat down to write my review of the new Taco Bell Cap’n Crunch Delights, I told myself I was going to avoid doing two things.

“Self,” I began with a stern but encouraging tone. “Longtime TIB readers know you have a bad habit of falling back on overstated nautical puns and maritime references when describing Cap’n Crunch and its variants. Stop being such a lazy writer and get off your crutch.”

(Lest you forget, take a look at the gem in the tenth paragraph of this review.)

“Oh, and while you’re at it,” the voice scolded. “Do not, under any circumstance, mention your theories about judging the merits of a fried product on the aftertaste of the burp you burp up two hours after eating.”

But after thinking about the Cap’n Crunch Delights and inadvertently burping up the unmistakably heavy taste of fried dough, I’ve concluded each of these goals is impossible. So I’m sorry; the Cap’n made me do it.

Bearing an uncanny resemblance to tiny pieces of coral growing on, say, a sunken treasure ship, the delights are far from appetizing to look at. Bristling with tiny pieces of crushed up Crunch Berries cereal, they smelled unmistakably like a donut hole and little like Cap’n Crunch, while one piece had a not-so-subtle hole leaking a loose goo from its oily hull (caused from a clumsy broadside, no doubt.)

Taco Bell describes these as “light” and “fruity” but I thought they tasted heavy, oily, and remarkably synthetic. The outside coating only tasted a little like Crunch Berries; there was a vague fruity flavor but nothing remarkable or memorable, and certainly not that coconut oil aftertaste and brown sugar sweetness of Cap’n Crunch.

By far the dominant flavor was fried dough, and not in a light and airy way like a traditional donut hole. Nope, these “delights” were saturated in more surface oil than that which was left by the Exxon Valdez. The aftertaste—including that burped up aftertaste one experiences after happy hour at the Taco Bell soda machine—is strongly of fried dough; unmistakably heavy and in no way fruity at all.

I was really looking forward to the gooey and “creamy” milk center, mostly because all the promo shots featured this really cool image of the filling suspended in midair, making it look like some grand accomplishment of food science and engineering. In actuality the filling is loose and runny, more like a melted coating of confectioner’s sugar and milk.

Frankly the warmth of the filling is off-putting. I mean who eats cereal in warm milk? Hello McFly! And the hyper-sweet flavor tastes way too much of stabilizers and not enough like something which may have, at one point or another, come from a cow. I felt like the sweetness needed some creamy richness for balance, but all the delights offer is a heavy flavor and oily texture.

I’m all for cobranding a mashups, and I get the fact that crappy cereal sales might spur the Cap’n to sail his ship with a millennial-savvy fleet like Taco Bell, but the Cap’n Crunch Delights are neither delightful nor crunchy, nor are they milky or fruity. Mostly they’re just plain bad, even by the standards of cheap fast food.

With any luck the Cap’n will be able to right his course and try the whole donut cobranding thing again, although next time I’m going to pray he doesn’t leave the helm to a Tex-Mex fast food chain.

(Nutrition Facts – 2 delights – 170 calories, 0 calories from fat, 11 grams of fat, 2.5 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 105 milligrams of sodium, 15 grams of carbohydrates, 0 grams of dietary fiber, 7 grams of sugar, and 2 grams of protein.)

Item: Taco Bell Cap’n Crunch Delights
Purchased Price: $1.09
Size: 2-pack
Purchased at: Taco Bell
Rating: 2 out of 10
Pros: Larger than an average donut hole. Inexpensive. Huzzah for cobranding!
Cons: Oversaturated in frying oil. Not crunchy. Poor Crunch Berry coverage. Doesn’t really taste like Crunch Berries, unless you eat your Crunch Berries in frying oil. Warm milk-like substances. My complete and utter failure as a writer.

Exit mobile version