The Impulsive Buy

REVIEW: Nabisco Limited Edition Pumpkin Spice belVita Breakfast Biscuits

Nabisco Limited Edition Pumpkin Spice belVita Breakfast Biscuits

As lawn mowers, economic theories, and the fearsome Krang all prove, things that prevail are not simple.

Pumpkin spice is another one of those things.

Indeed, pumpkin spice requires subtly, nuance, a cautious hand. The nutmeg/cinnamon/ginger blend must be parceled out in a way that is generous rather than overexposed, compassionate rather than grating. When treated appropriately, pumpkin spice should perform one task and one task alone: highlighting the earthy-sweet qualities of the squash for which it was named. To do otherwise is but a fiasco, and me? I prefer to avoid fiascos, especially at 7:00 a.m., so I’m counting on you, belVita, to avoid another fiasco. Don’t let me down.

It can be hard to appreciate the belVita biscuit. I once stood firm in such a belief, excusing the flimsy crackers as a half-hearted granola bars stuck in a midlife crisis. That was until, after 18 days abroad in which 82 percent of my diet subsisted on such cracker-biscuits, I realized: these are just giant, non-animal-shaped Teddy Grahams.

Sure, they may contain oats and lack the inherent charm that comes with gnawing the ears off a biscuit shaped like a carnivorous mammal, but I was being given a hall pass to eat a giant, crunchy cookie for breakfast. My life choices (and sugar intake) would be forever altered.

And these biscuits hold the same qualities I found appealing in that initial experience: crunchy, thin, and tasting of cinnamon, sugar, and toasted oats. While not high in fat, there’s just enough of the oily stuff to give a good crumble to the texture while still providing a sturdy backbone should you choose* to spread them with peanut butter or dip them in your morning coffee-and-cream.

*You should choose.

It was mid-way through my second biscuit that it struck.

“What is that? That flavor?? Is that…????”

I squinted my eyeball and shoved it up real close to the box, pretending I didn’t look like a mildly insane, cookie-scarfing clown with cataracts.

There. Yes, right there, in the ingredients: dried pumpkin. I had my doubts, but there it was, both in the ingredients and the taste. Alongside that pumpkin, there’s little hint of nutmeg, perhaps even a spicy zing from ginger. These spices combine with the oat-y biscuit to keep the Beta-carotene-infused flavor of the pumpkin in check. If I search my memory, the whole experience harkens back to that piecrust that was left after I scooped all the pumpkin filling out: crunchy, sugary, with just a hint of pumpkin. This is just like that, only without the negative moral repercussions that come with scooping the pumpkin innards from a pie.

It’s easy for a company to use the celebrity powers of pumpkin spice for evil. Indeed, with the blend’s unstoppable presence in everything from Shredded Wheat to Yankee Candles, it takes a special determination to give the flavor the gentle hand it deserves.

While these aren’t groundbreakingly perfect (they certainly don’t keep me for the 4 hours promised), they are well-done. What with their light spices, sugary oat crunch, and mild pumpkin presence, it’s an honest biscuit. And, in a world in which pumpkin spice is flung willy-nilly, that honesty is worth something. Good on you, belVita, for putting one less pumpkin spice disaster into the world.

Now, if we could just do something about the Pumpkin Spice Jell-O…

(Nutrition Facts – 4 biscuits – 230 calories, 70 calories from fat, 8 gram of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 95 milligrams of potassium, 36 grams of carbohydrates, 3 grams of dietary fiber, 11 grams of sugar, and 4 grams of protein.)

Item: Nabisco Limited Edition Pumpkin Spice belVita Breakfast Biscuits
Purchased Price: $2.50
Size: 5-packk
Purchased at: Publix
Rating: 7 out of 10
Pros: Crispy. Crunchy. Oat-y. Well-balanced spices. Actual pumpkin included. Reason to eat cookies for breakfast. Good with peanut butter. Reflecting on the complexities of lawn mowers and the maniacal Krang.
Cons: Doesn’t sustain energy for 4 hours. Would be more fun if it were shaped like an animal. Midlife crisis. Negative moral repercussions. Mildly insane clowns with cataracts.

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