The Impulsive Buy

QUICK ENERGY DRINK REVIEW: Rockstar Pure Zero Watermelon Energy Drink

Rockstar’s Pure Zero Watermelon Energy Drink has 240 milligrams of caffeine, so this review will have 240 words.

When I think of large fruits with lots of seeds that are popular this time of year, I think of pumpkin. But it appears Rockstar Energy thinks of watermelon. Of course, a pumpkin-flavored energy drink sounds gross, so I think Rockstar picked the right fruit for their new energy drink.

The Pure Zero line gets its name because it has zero calories and sugar. It also has zero fat, zero protein, and lots of zeroes in the 100 percent values of B vitamins it has. And, of course, there’s the zero in the 240 milligrams of caffeine it has (play Motley Crue’s “Jumpstart My Heart” intro here).

As for its flavor, imagine a watermelon slice that’s not quite ripe. Then imagine taking a bite from that slice from the side and getting a bit too much of the melon’s white part. Now imagine an artificial and candified version of that flavor and you’ll get an idea of what this energy drink tastes like. There are also moments when it has an artificial sour apple flavor.

I know my description doesn’t make it sound that good, and I didn’t care for the first few sips, but its flavor grew on me. Maybe my tastebuds are weird. Or maybe it’s the huge jolt of caffeine making me type this, but I enjoyed its flavor.

Purchased Price: 2 for $3.00
Size: 16 oz. cans
Purchased at: 7-Eleven
Rating: 7 out of 10
Nutrition Facts: (8 fl. oz) 0 calories, 0 grams of fat, 180 milligrams of sodium, 1 gram of carbohydrates, 0 grams of sugar, 0 grams of protein, 100% niacin, 100% vitamin B12, 100% vitamin B6, and 100% pantothenic acid.