The Impulsive Buy

REVIEW: Dunkin’ Donuts Fudge Croissant Donut

I sometimes allow myself to think that maybe, just maybe, some research and development person in the fast casual industry will hear my ideas and implement them. Usually this isn’t the case, but my 2014 review of Dunkin’ Donuts’ Croissant Donut might’ve been the catalyst for Dunkin’s new Fudge Croissant Donut.

…the single-flavor fails to capitalize on a host of sweet croissant fillings, while coming across as overpriced and, yes, mass-produced. There was a part of me which wanted more distinctiveness in the interior layers, wishing for a truly pick-apart dough which was layered with chocolate or marzipan or any number of fillings.

Ok, so maybe attributing Dunkin’s latest donut to me and me alone is arrogant and presumptuous. But I know I wasn’t the only one who liked the original “Cronut” imitator but also thought it could be better. And since chocolate croissants are the logical first step from plain croissants, it only made sense that if Dunkin just added a chocolate filling to their Croissant Donut, it would be a game-changer.

Unfortunately, what Dunkin Donuts is piping into the many laminated layers of flaky croissant-donut dough is not fudge. There is definitely a strong, almost-dark cocoa flavor on the back-end, but the mixture itself is far from the buttery, milky, and intensely chocolaty experience you should get from fudge. It’s also not the hardened and concentrated pain au chocolat filling you might see in a real pastry. Instead, it’s somewhat viscous and tastes like artificially-thickened chocolate syrup. But most of all, it immediately comes across as far too sweet.

Also too sweet are the chocolate and white icings, which lack richness and taste mostly of hardened sugar. Granted, each drizzle is applied with impeccable craftsmanship, but for $2.49, I would hope the Croissant Donut’s value exceeds the aesthetic.

The cloying taste of the icing and the faux fudge might offset a genuine croissant, but because the Croissant Donut is already glazed with a thick and hardened coating of donut glaze, each bite is just sugar on top of sugar. Where the original version of Dunkin’s mashup had some of the savory, buttery aftertaste of croissant dough, this version betrayed too much of its mass-produced donut origins.

Speaking of donut origins, the texture definitely takes a step back from the original croissant donut; the layers are there, but they’re more fluffy than crispy, giving way with even the slightest pressure.

If Dunkin Donuts’s Fudge Croissant Donut was a hit, I’d for sure take credit for its existence and possibly even sue the company for copyright infringement. As it stands, I’ll save myself the legal hassle and just call it like I taste it: the Fudge Croissant Donut is an overpriced sugar bomb, and does neither a chocolate croissant nor a chocolate-iced donut justice.

(Nutritional Facts – 400 calories, 20 grams of fat, 12 grams of saturated fat, 0 grams of trans fat, 25 milligrams of cholesterol, 300 milligrams of sodium, 50 grams of carbohydrates, 1 gram of fiber, 25 grams of sugar, and 5 grams of protein.)

Item: Dunkin’ Donuts Fudge Croissant Donut
Purchased Price: $2.49
Size: N/A
Purchased at: Dunkin’ Donuts
Rating: 5 out of 10
Pros: Addition of chocolate filling into Croissant Donut. Indulgent dark cocoa flavored filling gets good coverage throughout the interior layers. Possible hope that fast casual research and development people read my reviews. Saving money on legal fees.
Cons: Chocolate filling doesn’t taste buttery or milky like “fudge”. Novelty of the croissant layers gets lost in the overly cloying icing and donut glaze. Too much donut taste and not enough buttery balance. More than half a day’s saturated fat.