The Impulsive Buy

REVIEW: Lay’s Kettle Cooked Olive Oil & Herbs Potato Chips (Flavor Swap)

I get the feeling these new Flavor Swap varieties are just rejects of other flavors Lay’s have made. Like the designers working on the next iPhone or me passing Math 100 in college, I’m sure the folks in charge of developing flavors didn’t accomplish what they wanted in one try.

They must go through dozens of iterations to get it right. Some are not fit for human consumption, but along the way they probably come up with flavors that could be used for something else. Case in point, these Lay’s Kettle Cooked Olive Oil & Herbs Potato Chips. They taste like one of the rejects. Okay, I really should stop calling them “rejects” before I hurt their feelings. They taste like one of the happy accidents that happened while making the Do Us a Flavor Southern Biscuits and Gravy Potato Chips that came out last year.

Much like those chips, these olive oil and herbs ones are also in a competition to remain on shelves. But instead of competing with three other flavors for shelf dominance, it’s just one. And that flavor is Sea Salt & Cracked Pepper.

To be honest, I haven’t had Lay’s Kettle Cooked Sea Salt & Cracked Pepper until now. I saw them all the time, but I ignored them and grabbed one of the other Kettle Cooked flavors, like Original or Sea Salt & Vinegar. Now that I’ve finally had them, I can’t believe I’ve been missing out on these tasty chips for all these years. They have just the right amount of pepper flavor with a slight peppery burn in the back of my throat.

The two flavors look almost exactly alike, except the Olive Oil & Herbs appear to have spent a little more time in the tanning booth. I guess the flavor was influenced by the olive oil and herbs bread dip at Italian restaurants. So do they taste like the olive oil your Macaroni Grill server put on a plate after writing her or his name upside down?

Yes, they tastes like that, but with every chip I can’t stop thinking about the Lay’s Southern Biscuits and Gravy. They’re haunting my taste buds. Haunting!!! Their aroma is also haunting. It’s herbaceous to the point where it’s almost medicinal. And chips that were a bit too seasoned had a (how can I put it nicely) slightly unpleasant earthiness. But those chips were rare. Overall, it’s not a bad chip flavor, but it’s not a flavor I would buy again.

So if I was Noah and had to collect junk food for a snack ark, I would save Lay’s Kettle Cooked Sea Salt & Cracked Pepper, but not Lay’s Kettle Cooked Olive Oil & Herbs.

(Nutrition Facts – 1 oz. – 150 calories, 80 calories from fat, 9 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 350 milligrams of potassium, 17 grams of carbohydrates, 1 gram of fiber, less than 1 gram of sugar, and 2 grams of protein.)

Purchased Price: $1.89
Size: 2 3/4 oz. bag
Purchased at: Tesoro Gas Station
Rating: 6 out of 10
Pros: Reminds me of Lay’s Southern Biscuits and Gravy. Wonderful kettle cooked chip crunch. Happy accidents. My taste buds discovering Lay’s Kettle Cooked Sea Salt & Cracked Pepper for the first time.
Cons: Smells almost medicinal. Chips that were seasoned too much had an unpleasant earthiness to them. To me, they’re not better than Lay’s Kettle Cooked Sea Salt & Cracked Pepper. I won’t win the $250,000.