The Impulsive Buy

SPOTTED ON SHELVES: Limited Edition Gatorade Frost Summit Storm

Limited Edition Gatorade Frost Summit Storm

I’d like to meet the people responsible for coming up with Gatorade flavor names because I have several dozen ideas I’d like to run by them, like Icy Chill, Summer Kapow, and Gelid Winter Splash. (Spotted by Joshua G at 7-Eleven.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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