With it being cookout season, I imagine many of you will find yourselves outside with a cold beer in one hand, a nice bratwurst in the other hand, not enough sunscreen on your body, and way too much bug repellant because those reports on the evening news about the Zika virus are freaking you out.
Frito-Lay is celebrating summer with the rollout of Lay’s Beer ’n Brats Potato Chips, which is a flavor that I imagine is causing some of you to spew profanities at your screen right now because it was your entry for the Lay’s Do Us a Flavor contest.
Full disclosure: I am not a beer drinker.
Full disclosure 2 Electric Boogaloo: But I am a beer-flavored potato chip eater.
I’m a huge fan of Kettle Brand’s Cheddar Beer Potato Chips. I voted for it during Kettle Brand’s first People’s Choice vote in 2005. I love its combination of maltiness and tangy cheesiness, and how those flavors really popped. Oh, God, I want some right now.
So how do these Lay’s chips get their beeriness and bratiness?
With Beer ’n Brats seasoning, of course. No really. That’s what it’s called in the ingredients list. Thankfully the seasoning is broken down. Here are some of the highlights in no particular order: salt (of course), onion powder, cheddar cheese, brown sugar, sugar, yeast extract, whey protein concentrate (imagine me flexing right now), spices, butter, Romano cheese, chicken broth, chicken powder, buttermilk, chicken fat, dijon mustard, natural extractives of beer, and beer solids.
What’s a beer solid? It sounds like a favor that’s sealed when two people drink beer with their drinking arms intertwined. It’s not, but the knowledgeable ingredients list also breaks down what beer solids are — malted barley, corn syrup, hops, and yeast.
The Lay’s Beer ’n Brats Potato Chips have an aroma that smells like the undercarriage of a lawnmower that just ran over an herb garden and New York City hot dog carts. It’s sweet, herby, and mustard-y. My nose likes it and my nose also thinks it smells somewhat similar to turkey and stuffing potato chips I’ve had in the past.
A beer-like flavor registered once I put them into my mouth. But quickly after that it got a little more complex. It’s slight herby, there’s a mild onion flavor, the cheese gave off a slight funk, and the chicken ingredients gave the chips a greasiness that tastes like a bratwurst. But overall, the chip leans more towards a bratwurst than a beer, and that taste lingered in my mouth long after I ate them. They have a unique flavor and my palate enjoyed them, but they don’t make me say, “Don’t you dare take these off shelves or else I will cut you!”
As much as I liked these chips, I could see how others might think they’re gross. Herbs, onion, funk, and grease don’t sound like an awesome combination to some, but I guess, much like beer, it’s an acquired taste.
(Nutrition Facts – 1 oz – 160 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 330 milligrams of potassium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.)
Purchased Price: N/A
Size: 7 3/4 oz bag
Purchased at: N/A
Rating: 7 out of 10
Pros: Initial flavor is beer-like. It also tastes somewhat like a brat. Complex flavor. Unique flavor. Kettle Brand Cheddar Beer Potato Chips.
Cons: Some might find its flavor off-putting. I wish the flavor popped a bit more. Might be difficult to find. Zika virus.