The Impulsive Buy

REVIEW: Lay’s Brazilian Picanha Potato Chips

I recently went to a Brazilian steakhouse and it was one of the best dining experiences of my life. Servers there bring cuts of various meats to you every few minutes, like brisket, tri-tip, bacon-wrapped sirloin, chicken wings, chicken hearts, lamb, sausage, pork loin, and many more. But my favorite was the picanha.

Picanha is a cut of beef towards the rear of the cow and it’s popular in Brazil. Technically, it’s part of a cow’s butt, but it’s so wonderful. The picanha I gobbled up had a great meaty flavor, was tender, and I’m drooling just thinking about it.

If you’ve never been to a Brazilian steakhouse, servers bring the glistening meat to you on skewers and they slice off a piece, which you take with tongs. But after tasting picanha, every time a server brought it back, I always yelled, “I wanna…more of the picanha!”

Okay, I didn’t scream that out loud, but my taste buds probably were.

But this is not a Yelp review for Brazilian steakhouses, this is a review for Lay’s Brazilian Picanha Potato Chips, which is part of their Passport to Flavor line the brand is offering this summer.

These are not just steak-flavored chips. They also have seasoning that’s supposed to tastes like chimichurri sauce. If you’re wondering how these chips get their steak flavor, they get it from, according to the ingredients list, beef extract and beef fat. There’s also milk protein concentrate and skim milk listed, but I’m not a food scientist, so I’m not sure if they contribute to the steak flavor.

To get the chimichurri sauce, the chips are seasoned with several spices and ingredients. There’s salt (duh), oregano, parsley, dried garlic, extra virgin olive oil, and onion powder, some of which you can see on every chip.

The chips have a herby and meaty aroma, but they also smell slightly sweet. Their flavor does remind me of steak, but not the awesomeness of the picanha I experienced at a Brazilian steakhouse. Along with the meatiness, there’s also a bit of pepperiness, a bit of herbs, and a wee bit of sweetness. All together those flavor characteristics create something that tastes like steak and chimichurri sauce. While not as enjoyable as eating actual picanha, I think it’s a mighty fine tasting potato chip and it does a decent job at trying to replicate the meat.

Along with seasoning inconsistencies from chip to chip, there was something about the flavor that bothered me. I kept thinking to myself that it tasted familiar, and I kept shoving chips into my mouth to figure it out. Then it hit me. They kind of taste like a meat sauce one would find on spaghetti. It’s not a bad thing and if Lay’s ever decides to come out with spaghetti-flavored chips they already have the recipe.

(Nutrition Facts – 1 ounce – 160 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 330 milligrams of potassium, 16 grams of carbohydrates, 1 gram of fiber, less than 1 gram of sugar, and 2 grams of protein.)

Purchased Price: $3.00
Size: 7 3/4 oz. bag
Purchased at: Safeway
Rating: 7 out of 10
Pros: Pleasant meaty, herby flavor. It also kind of tastes like spaghetti meat sauce. Actual picanha at Brazilian steakhouses.
Cons: Doesn’t make me as happy as actual picanha does. Seasoning inconsistencies from chip to chip. Chicken hearts.