The Impulsive Buy

REVIEW: Crystal Pepsi (2016)

Full disclosure: I’m a Coke person. But I like Pepsi.

The sweetness of a cherry Pepsi contrasts particularly well with the sodium bomb of an extra crispy two-piece KFC meal, flanked with a side of comfortingly bland mac and cheese. And on Friday nights before I knew anyone with a car, Pizza Hut would deliver a meat-lovers pizza to the house, accompanied by bulbous onyx two-liter tanks of soda—always Pepsi.

I just like gross, adult stuff now: Bitter, sour, spicy, stuff that tastes like medicine, Coca-Cola. I like the harsh carbonation of Coca-Cola. If we’re picking teams, I’m Team Coke. But Pepsi is fine. And I definitely got my mother to buy me Crystal Pepsi multiple times the twenty-or-so odd years ago it was available.

Crystal Pepsi is back. It’s visually striking, the label’s bold blue and red logo against a foggy clear backdrop. The nostalgia factor is enough to get one buy out of me, but even on pure aesthetics, it’s compelling. A 20-ounce bottle of regular Pepsi looks like a familiar product. A 20-ounce bottle of Crystal Pepsi looks like the absence of Pepsi. It looks naked, vulnerable, honest even. It looks like it’s missing something. And it is.

What Crystal Pepsi lacks is the almost-metallic taste that hits the back of the throat that regular Pepsi has. It’s hard to tell if the subtraction of the caramel coloring is the reason for this, but without the light medicinal quality, it kicks the balance of the drink into being really sweet. I would say too sweet. If you took a poll of what people thought of OG Pepsi, I think a lot of the answers would be “sweet,” especially in comparison to Coke. So this is even more than that.

At first taste it has the same sugary hit of Pepsi regular. Without the complexity of the rest of Pepsi regular, though, it seems like the soda boosts into maple syrup, lip-curling sweetness territory. I would have assumed a taste test between Crystal and regular would have been at least interesting, but it’s really not difficult to tell them apart. It’s an entirely different beast. It carries the lightness of a ginger ale with the sugary ceiling of an apple juice.

Crystal Pepsi also has a smoother finish, and the carbonation is less harsh than most other sodas, so the texture in the mouth is also not compensating for the added perceived boost in sweetness. The sugar contents compare to regular Pepsi, however, and the ingredient differences are “gum arabic” and “sodium citrate.” Sure. Who knows what that means. Crystal Pepsi does now contain caffeine, which it didn’t have in the 90’s. So for people looking for a weird ass coffee replacement, that’s good information. “Nothing better in the morning than a cheese Danish and a mug of hot Crystal Pepsi.”

With 90’s nostalgia in full swing, Pepsi is surfing the trend wave. I mean, look at that label. I can’t remember if this is how Crystal Pepsi tasted like this in the 90’s but if it did, it was too sweet then. I probably just didn’t care. I was too busy playing pogs at Taco Bell while listening to Dookie. Now I sit in my breakfast nook and do my taxes and listen to a self-made Train’s Greatest Hits. And I drink Coke. Diet Coke. You got me to buy one, Crystal Pepsi. But I think that’s all you’re gonna get.

(Nutrition Facts – 20 oz – 250 calories, 0 grams of fat, 90 milligrams of sodium, 69 grams of carbohydrates, 69 grams of sugar, 0 grams of protein.)

Purchased Price: $1.89
Size: 20 fl oz
Purchased at: Walgreens
Rating: 3 out of 10
Pros: Nostalgia factor. Nice looking label.
Cons: Too sweet.