Coca-Cola has been around for 136 years, which is no easy feat. Those years haven’t always been smooth (New Coke enters the chat), but they have generally adapted to the market’s taste changes. It’s no mystery that younger folks are drinking less traditional soda than previous generations. Taste shifts coupled with the sheer amount of choices available have made soda companies readjust their approach, and the new Coca-Cola Creations division aims to bring younger people back to the brand.
Coca-Cola Creations was launched in early 2022 with its first flavor: Starlight. Not long after, we got a second entry into the Creations Canon with BYTE. The third release is different from the other two in many ways. The Artist Marshmello’s Limited Edition Coca-Cola tells you right on the can what to expect: Watermelon Strawberry Flavored Coke.
Even though the previous flavors were left a mystery, I think they wanted to avoid people misreading the can and thinking it was marshmallow-flavored. The joke’s on them because I did that anyway. While scanning the almost all-white can, my brain absolutely assumed it was marshmallow flavored. I would also imagine this was because I read Marshmello as marshmallow.
A well-known electronic music artist/producer, Marshmello is easily identified by his signature helmet that looks like a Lego head painted white with black “X” eyes and a smile. I am painfully out of the loop with popular music but know a few songs he’s collaborated with. All this to say, he’s popular with younger people, so teaming up with him for a limited edition Coke seems like the right move.
From the skinny white can, came a strong sweet berry smell that was so familiar to me, but I couldn’t place it. Pouring it into a cup, I was shocked to see the color of regular Coca-Cola. Based on the flavor description, I thought the color might be lighter or reddish. My first taste brought a crashing wave of recognition. The flavor was very strawberry/berry up front, with the smallest tang of classic Coke on the back end. The taste is, to me, very reminiscent of Pepsi Blue.
Unlike Pepsi Blue, the sweetness is pulled back with this drink. I think that is because Coke is not as sweet as Pepsi to me. While I absolutely loved Pepsi Blue, I wish this wasn’t quite as similar. The lack of discernible watermelon was disappointing, and the strawberry overpowered any other flavor that might have been present. I’m curious how the Zero Sugar version compares taste-wise and if the watermelon might be more present.
The Artist Marshmello’s Limited Edition Coca-Cola is an interesting offering that I think will do well with its target audience. It has a “drink of the summer” vibe that I don’t feel we’ve seen yet this year. I enjoyed it overall but wished the watermelon flavor was more present. I was looking forward to a new and unique flavor but ended up with the answer to a question I hadn’t asked: What if Coke made Pepsi Blue?
Purchased Price: $2.19
Size: 12 oz can
Purchased at: Wawa
Rating: 8 out of 10
Nutrition Facts: (1 can) 140 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 30 milligrams of sodium, 39 grams of carbohydrates, 0 grams of fiber, 39 grams of sugar, and 0 grams of protein.