As far as I’m concerned, Tony the Tiger is going through something of an identity crisis. Not only has Kellogg’s changed his look to be more “accessible” (like a talking Tiger was accessible to begin with), but his parent company has been rolling out all kinds of flavor variations.
On one hand, I guess Cinnamon Frosted Flakes shouldn’t surprise us. Both Tigers and Cinnamon are native to Bangladesh, and having already cycled through marshmallows, chocolate, and marshmallows and chocolate, it makes sense for Kellogg’s to hit us with a subliminal geography lesson. I wasn’t crazy about Chocolate Frosted Flakes with Marshmallows, nor did scream gr-r-reat! for the now-defunct Frosted Flakes with Energy Clusters.
So I’ve got good reason to be skeptical of the addition of cinnamon to Frosted Flakes. I say this with 28 years of cereal eating under my belt, literally. Despite the popularity of Cinnamon Toast Crunch, cinnamon-only flavored cereals don’t have a good track record. Cinnamon Burst Cheerios lasted for all of two seconds, while Cinnamon Jacks, Cinna-Crunch Pebbles, and a host of other cinnamon cereals have been relegated to the lonely eulogies written on MrBreakfast.com.
I do not join these individuals in mourning.
If anything, cinnamon can be overpowering if applied in the wrong context, which is exactly the case with Cinnamon Frosted Flakes. The cinnamon flavor is floral and spicy, somewhere between the flavor of cinnamon gum and the aroma of a cinnamon-scented candle. The weird thing is that it takes a second to activate, and when it does, it’s more of an aroma and sensation than a taste.
And boy is it strong.
The characteristic sweetness of Frosted Flakes is still there, but before the sweetness dissipates, it’s overwhelmed by the authentic cinnamon flavor. The problem isn’t that it doesn’t taste like cinnamon; the problem is that it tastes too much like cinnamon, so much that the malted sweetness and slight corn flavor that are present in Frosted Flakes get lost.
The effect is not so extreme in milk, but that in and of itself doesn’t make Cinnamon Frosted Flakes desirable. There’s a decent cinnamon run-off into the milk, and the trademarked soggy corn sweetness of Frosted Flakes is still there, but the flavors of frosted flakes and cinnamon just don’t go together.
Clearly, something isn’t working in the grand scheme of Tony the Tiger’s life. The thing is, I have no idea why this is, except to suggest that this is some kind of mid-life cereal crisis that doesn’t need to be. We can all agree that Frosted Flakes are gr-r-reat!, but frankly, the new flavors, including Cinnamon Frosted Flakes, are really just “oh-oh-oh-kay.”
(Nutrition Facts – 29 grams – 110 calories, 0 grams of fat, 0 grams of saturated fat, 0 mg of cholesterol, 150 mg of sodium, 26 grams of carbohydrates, 0 grams of dietary fiber, 10 grams of sugars, and 1 gram of protein.)
Purchased Price: $3.98
Size: 26.8 oz. box
Purchased at: Walmart
Rating: 4 out of 10
Pros: Authentic and floral cinnamon flavor in every spoonful. Better than the now defunct Simply Cinnamon Corn Flakes. Subliminal geography lessons.
Cons: Cinnamon flavor dominates the subtle malt and corn flavors of the flakes. Like eating a cinnamon-flavored candle. More an aroma than a true flavor. Lacks the buttery “toasted” flavors of Cinnamon Toast Crunch or Cinnamon Chex.
9 thoughts to “REVIEW: Kellogg’s Cinnamon Frosted Flakes”
Banana. That’s what would make Frosted Flakes great again! Banana Frosted Flakes were last spotted in the wild around 1981 I think. Would love to see them make a comeback, if only for a limited time at least.
This review is odd, and I have no idea why there are 2 conclusions. I miss Marvo.
My fault. I forgot to take out the old conclusion after changes were made. Bad editor!
4 out of 10?!?! I love this cereal. I would give it a 10 out of 10. I think it might be the best cereal I’ve ever had.
A fair argument, but I felt nearly the opposite. I guess love for this cereal depends on ones own penchant for punchy cinnamon.
I’m really surprised this got ranked so low! I’m a cinnamon-junky so I still plan to pick this up as soon as I see it and hopefully get better results!
It’s delicious. Not overpowering in the least. But cinnamon you either like it or you don’t. It’s a more CINNAMON taste than CTC. I enjoy a good bowl of cinnamon toast crunch, don’t get me wrong but this is a whole different animal and really can’t be compared
Frosted Flakes have always been my go to cereal. I did not think perfect could get any better but, these cinnamon FF are delicious. I love these, and cinnamon is good for me.
I waited 4 months to try the cinnamon FF…sadly disappointed. I guess you have to like FF overall, which I don’t. Reminds me too much of having to eat cat fur laden flakes when i was a kid.
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