Gather ‘round, kids: it’s time for a Choose Your Own Adventure story!
You are Mountain Dew Pitch Black, a heroic soda knight whose early 2000s Halloween conquests — and recent 2016 revival — made him the sugary stuff of legends and memories alike.
But although you’re a more mythic Mountain than Olympus, people aren’t as charmed by radioactively purple syrup as they used to be. So if you don’t want to join Heinz EZ Squeeze in Violet Valhalla, you’ll have to grow up.
Which path will you take at this pivotal crossroad?
If you choose the dark path, turn to a different review.
If you choose the light path, turn to the next page and prepare to see a threatening, all-caps THE END that’ll make you glad you kept your thumb on the previous page.
Why? Because while Mountain Dew’s recent Black Label was a deliciously classy Pitch Black who grew up to host dinner parties and own an art house theater, this new White Label tastes like an adult Pitch Black who bitterly yells at the local news with his mouthful of lukewarm Hungry Man dinners.
Enough doom, gloom, and microwaved rib eye for now: let’s start with the positives. Mountain Dew White Label does preserve much of the grape flavor that makes Pitch Black great, without the syrupy discomfort that Pitch Black’s many grams of sugary slugs slime onto the back of your throat. At only 35 grams of sugar and 140 calories per can, this comparatively light Dew won’t leave you shamefully feeling like you drank a Nickelodeon prop.
I say “much of the grape flavor,” because the fruitiness is lighter, too. The white grape juice concentrate lacks the sour, tangy punch of its red sibling, but it replaces it with an unparalleled crispness that’s nearly floral. It’s no chardonnay, but I can see this flavor appealing to a niche audience of Dew snobs.
Unfortunately, that’s the nicest thing I can say about Mtn Dew White Label. Because once the white grape flavor fades, an unwelcome orange backend takes its place. The can claims that White Label is “Dew with Crafted Tropical Citrus,” but the bitter, acrid tang of this orange finish just tastes like the juice of a wrinkly tangerine that was infused with expired SunnyD and the pity tears of a passing pineapple.
In short: this tropical shipwreck’s more LOST than Gilligan’s Island.
Mtn Dew White Label isn’t undrinkable, and it might work for those seeking a super smooth soda that won’t pummel their trachea with the aggressive jabs of a million bubbles, but Black Label just tastes superior in every way. White Label is pretty much Diet Black Label (it contains Sucralose, and you can tell), and since Black Label was already a less carbonated Pitch Black, this new Dew’s one degree of separation too far away to be worth it.
So please, young Pitch Black, if you’re reading this, disregard Master Kenobi and embrace the power of the Dark Side.
(Nutrition Facts – 1 can – 140 calories, 0 grams of fat, 70 milligrams of sodium, 36 grams of carbohydrates, 35 grams of sugar, and 0 grams of protein..)
Purchased Price: $1.69
Size: 16 oz. can
Purchased at: Meijer
Rating: 4 out of 10
Pros: White grape concentrate that’s crisper than Denny’s hash browns. Not feeling like my taste buds went on Double Dare. Liquid opacity that rivals Crystal Pepsi. Pairing this with Doritos for a low-budget wine & cheese night.
Cons: Diet Diet Pitch Black. Cantankerous citrus aftertastes. Pineapple pity parties. Suddenly: sucralose! Never getting to eat purple ketchup again. Throwing so much shade they could’ve called it “Grey Label.”
2 thoughts to “REVIEW: Mtn Dew White Label”
I’ve commented on this before but I’ll say it again. I can’t stand sucralose. It’s invaded and infested so many things that used to be good. Hawaiian Punch is one of the best examples and is no longer even drinkable. A childhood favorite utterly ruined.
But what’s even worse is the sneaky way companies have inserted this vile tasting stuff into their products without even labeling the products “diet” or “light” or anything so people get an unwelcome surprise upon tasting. Now we all have to be dedicated label readers to avoid this unpleasantness and throwing our money literally down the drain.
If there was a Razzy award for it, this practice surely wins, hands down. 🙁
Kool Aid Jammers, too.
Comments are closed.