My wife and stepdaughter are local thespians and recently appeared in Joseph and the Amazing Technicolor Dreamcoat, surely the only Broadway musical to begin as a grade school Easter pageant. The show includes a number introducing the titular wardrobe piece, a catchy tune detailing all TWENTY-NINE colors used in the robe, including everyone’s favorites: ochre, fawn, russet, and mauve!
Maybe Starbucks should seek a partnership with Andrew Lloyd Webber and Tim Rice because a Fawn Drink and Russet Drink would be awesome. But for now we have the viral Pink Drink, fashion-forward Ombre Pink Drink, and the new Violet Drink. Lady Gaga, no stranger to the charms of ALW, has teamed with the Seattle behemoth on the “Cups of Kindness” campaign, which the new beverage is a part of.
The drink is a simple combo of Very Berry Hibiscus Refresher, coconut milk, freeze-dried blackberries, and ice. The liquid components and ice were combined in a cocktail shaker, while I patiently tried to avoid making an obligatory Bond joke. (Special thanks go out to the People’s Plaza Starbucks staff, who took my odd questions in stride and allowed me to traverse the drive-thru without an order to snap shots of the drink signage that wasn’t inside the store).
The faded hue of the drink certainly fits the billing. The texture was smooth with a light mouthfeel, and the taste is sweet in the right ways — balanced and not overwhelmingly so. This is a nice upgrade on the Refresher itself, which I always found to be overly tart and a little jarring as a result.
The drink was certainly fresh-tasting, and reminded me of a melted smoothie or Orange Julius variant, but better than either one. The flavor is not complex. It’s really a one-note berry flavor, with only a vague floral indication in the background. Despite that, I never got sick or bored of the drink and finished it quicker than many other LTO Starbucks offerings.
I strongly suggest that you do not eat the freeze-dried blackberries on their own (while realizing that in our meta-culture you surely will do as such following my warning). They largely clumped together in a foamy portion of the beverage and only mildly defrosted, crunching like Pop Rocks in my mouth without the summer berry goodness you would desire.
I typically think of non-coffee drinks at Starbucks falling into two categories: for the non-coffee drinker who went with a friend to Starbucks, or a way to avoid caffeine in the later hours of the day. But because the drink is built using the Refreshers, which are caffeinated due to green coffee extract, that theory runs drier than Joseph’s manipulative interpretation of the Pharaoh’s dream. Is this drink for you? If you’re dreaming in violet, Donny Osmond predicts you’ll love this.
(Nutrition Facts – 16 ounces – 110 calories, 25 calories from fat, 3 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 22 grams of carbohydrates, 1 gram of fiber, 19 grams of sugar, 0 grams of protein, and 45 milligrams of caffeine.)
Purchased Price: $5.75
Rating: 8 out of 10
Pros: Sippable sweetness. Higher quality than your typical smoothie. Dreaming in pastels. More refreshing than then Refreshers line. Colorful Canadian fun!
Cons: Caffeinated non-coffee beverages at SBUX. Blackberries defrosting slower than the polar ice cap. Millennials that think camo, rainbow, and plaid are colors.
3 thoughts to “REVIEW: Starbucks Violet Drink”
So when they shake the drink it causes it to foam up, and once that foam dissipates, you’re left with a not quite full cup? Or had you already had a sip?
I suppose that was true-the foam contained the berries and it was like the head on a beer, it took up some room on the top and eventually on the bottom when I drank all the liquid.
Thanks for reading!
I love Pink Drink and will be trying Violet Drink tonight. I simply cannot have dairy and even the soy milk at ‘Bucks gives me [redacted]. Instead of a drink for those avoiding caffeine, think of these as the drinks for those now happily avoiding dairy.
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