I think everything is better with a brand name.
An Oreo Blizzard beats a chocolate sandwich cookie Blizzard ten times out of ten; a Lucky Charms milkshake kicks the crap out of a marshmallow cereal milkshake; and an Arby’s sandwich on a King’s Hawaiian bun is far superior to a sandwich on a sweet enriched roll that may or may not have come from a rock in the Pacific Ocean.
Don’t ask me about the logic behind this phenomenon. It might be proprietary recipe secrets. It might be social conditioning. It might just be that you’d have to be an idiot to roll out something called a “marshmallow cereal milkshake.”
Honey Maid S’more cereal follows much of the trend, which is surprising because it’s made by Post, which previously bought Mom’s Best, which owns Malt-O-Meal, which produces both a mediocre Cocoa Puffs imitator and a pathetic Golden Grahams doppelganger.
Oh, and by the way, a s’mores cereal.
I’ve never had the Malt-O-Meal cereal with the same name, but I have had many other Malt-O-Meal cereals and consider them hastily assembled Halloween costume versions of their General Mills, Kellogg’s, and Quaker counterparts. Knowing this, I was not expecting much from this s’mores cereal.
Sampling the pieces individually didn’t do much to change my outlook. The marshmallow pieces were okay but nothing special, like a 6-6 college football team that limps into a bowl game. Meanwhile, the chocolate cereal pieces (which look and taste like Malt-O-Meal’s Cocoa Puffs imitator Cocoa Roos) are about as dreadful as a chocolate cereal can be, with virtually no cocoa flavor and too much sweetness.
Eaten alone, the only redeeming element is the Honey Maid graham pieces, which have a deep graham flavor and light crunch that’s distinct from the glazed molasses sweetness of Golden Grahams.
But a funny thing happens when you shove a handful of the mix in your mouth. It starts to taste like s’mores, and out of nowhere a light cocoa flavor emerges in the background.
I attribute this 100 percent to a dusty coating that covers all the pieces. It’s not unlike the peanut butter coating that covers Reese’s Puffs, but instead of tasting like powdered chocolate peanut butter, it tastes like powdered S’mores. The coating is especially tasty in milk, which seems to coax more cocoa flavor out of the chocolate cereal pieces, and gives the graham pieces a delectable, milk-infused sogginess.
Even though the chocolate flavor is a letdown, Honey Maid S’mores is a slightly better than Smorz (which I gave a 6) but not as good as Krave S’mores (which I gave an 8). Is it because of the Honey Maid Graham Cracker pieces?
Well, it’s not because of some generic graham cracker pieces.
(Nutrition Facts – 3/4 cup without milk – 120 calories, 25 calories from fat, 2.5 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 24 grams of carbohydrates, 1 gram of dietary fiber, 12 grams of sugar, and 1 grams of protein..)
Purchased Price: $3.98
Size: 21 oz. box
Purchased at: Walmart
Rating: 7 out of 10
Pros: Authentic honey graham flavor. Campfire coating binds flavors together with a deep burnt sugar taste with hints of cocoa. Very good in milk. Correct spelling of S’mores. Avoiding the tempting Hamilton Porter S’mores reference from The Sandlot.
Cons: Less cocoa flavor than a tootsie roll. Only adequate as a snacking cereal. The reasoning behind Cocoa Roos. Brand name food collusion.