SPOTTED ON SHELVES: Breyers 2 in 1 Flavors

Breyers 2 in 1 Oreo and Chips Ahoy Frozen Dairy Dessert

Breyers 2 in 1 Oreo and Chips Ahoy Frozen Dairy Dessert

Breyers 2 in 1 Heath and Waffle Cone Frozen Dairy Dessert

Breyers 2 in 1 Heath and Waffle Cone Frozen Dairy Dessert

Breyers 2 in 1 Snickers and M M s Minis Ice Cream

Breyers 2 in 1 Snickers and M&M’s Minis Ice Cream

Breyers 2 in 1 Reese s and Reese s Mini Pieces Frozen Dairy Dessert

Breyers 2 in 1 Reese’s and Reese’s Mini Pieces Frozen Dairy Dessert

Isn’t it weird how three have frozen dairy dessert, but the Snickers and M&M’s Minis one has light ice cream? (Spotted by Erin K at Hy-Vee and Eric S at Stop & Shop.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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3 thoughts to “SPOTTED ON SHELVES: Breyers 2 in 1 Flavors”

    1. Anything with less than 10% milk fat (in this case, the Breyer’s products) and/or more than 100% overrun, which is just a fancy word for air content, cannot legally be called ice cream by FDA regulations. That’s why those giant gallon tubs of economy ice cream are less than $10; it’s mostly air.

      Interestingly, while the term “ice cream” is regulated by the FDA, the phrase “frozen dairy dessert” is not. It’s strictly a commercial gimmick.

      “Light” foods are the same across the FDA spectrum: 50% less fat. In this case, Edy’s “slow-churned” products would be an example.

      You can read more about the FDA requirements here: https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=135&showFR=1

      And here what the labeling actually means:
      http://www.idfa.org/news-views/media-kits/ice-cream/ice-cream-labeling

    2. No…. The product does not contain at least 10% milk fat in the product which is the federal guideline necessary for you to call the product Ice cream.

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