The Impulsive Buy

QUICK REVIEW: Quaker Life Strawberry Cereal

Quaker Life Strawberry Cereal

What is it?

Quaker has added a new member of the Life family, joining Original, Cinnamon, Vanilla, Pumpkin Spice, Gingerbread, and (discontinued?) Maple and Brown Sugar. Strawberry Life is the only fruit-flavored version out there currently. Cinnamon Life is my all-time favorite cereal, so I was interested to see how this variation would stack up.

How is it?

When I tried a piece dry, it reminded me of Berry Berry Kix, a cereal I haven’t had in decades. But who eats Life dry?

As I ate the cereal doused in milk, I got the true experience, but it’s not much of an experience. For some of the bites, I could hardly taste the strawberry. It was just like Original Life. On other bites, I could taste the berry, but it had an artificial, almost chemical flavor, which is odd since it only uses natural flavors.

I was happy to finish my bowl(s) of this cereal, but only because of the standard flavor and texture of Life. The strawberry doesn’t do anything for me.

I did try real strawberries in the cereal, but personally I didn’t care for the combination.

Is there anything else I need to know?

I have a few lingering questions. Why do they use yellow food coloring for a strawberry-inspired cereal that is drab anyway? Like, what’s the point? And why is this new product being marketed with a minor character from a threequel that I predict will be forgettable?

Conclusion:

I doubt I will ever buy this cereal again —- not because it’s terrible, but just because it doesn’t match its predecessors. When I go to the cereal aisle and see my beloved Cinnamon Life smiling at me, I have no need for Strawberry. Even Original is better than this version.

Purchased Price: $2.99
Size: 18 oz. box
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: 3/4 cup (32 grams) – 120 calories, 15 calories from fat, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 85 milligrams of potassium, 25 grams of carbohydrates, 2 grams of dietary fiber, 6 grams of sugar, and 3 grams of protein.

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