The Impulsive Buy

QUICK REVIEW: Kit Kat Chocolatory Special Strawberry Maple (Japan)

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What is Kit Kat Chocolatory Special Strawberry Maple?

While in Tokyo recently, I made a stop at the Kit Kat Chocolatory store & café and brought home some goodies. Kit Kat, the king of novelty-flavored candy bars, has rolled out a Strawberry Maple variety for their Chocolatory retail outlets in Japan.

How is it?

These Kit Kats have a strong, pleasant, but artificial, strawberry aroma. Like a bowl of Frankenberry doused in Strawberry Quik. No trace of maple yet.

Strawberry was definitely in charge of the flavors. The taste was in line with the scent profile – nostalgic fake berry. I love this flavor, but it’s present everywhere – including multiple Kit Kats – so it didn’t excite me here.

I only picked up the maple after the strawberry taste faded away, and even then it was subtle. If I wasn’t expecting maple, I don’t think I would have noticed it at all. The more I ate, the less I tasted it. This was disappointing since I’m a huge maple fan.

Is there anything else you need to know?

Google translate amuses me to no end. The translation of the text inside the box lid reads: “You can enjoy exquisite harmony with maple smelled faintly. With fresh strawberries.”

Conclusion:

These are pleasant, but like the Ruby Kit Kats, they’re too familiar to feel special. If you’re a strawberry fanatic, seek them out. Otherwise, give them a try if they meander into your world, but don’t make an effort. If you’re a maple fan, pass on these – it’s just not there.

Purchased Price: 400 yen (approx. $3.52 US)
Size: 46.4 g box (4 mini bars)
Purchased at: Kit Kat Chocolatory main store, Ginza, Tokyo
Rating: 7 out of 10
Nutrition Facts: (per 11.6g bar) 64 calories, 3.7 grams of fat, 4-24 milligrams of sodium, 7.3 grams of carbohydrates, and 0.48 grams of protein.

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