The Impulsive Buy

REVIEW: Post Hostess Donettes Cereal

Post Hostess Donettes Cereal

Hitting shelves just in time to take advantage of America’s nationwide diet-fatigue following a month of calorie counting and gym-going, Hostess has recently collaborated with Post to release a dynamic duo of breakfast cereals drawing inspiration from two of their most iconic treats!

Advertising miniature donut-shaped pieces coated in a dusting of superfine powdered sugar, it’s easy to see why Hostess’s Donettes cereal would lure weary resolutioners away from Post’s more “healthful” (i.e. boring) offerings. After all, why settle for Shredded Wheat when you can chow down on a bowl of Donettes for breakfast?

Tempting premise aside, my less than awesome experience with Kellogg’s recent Pop-Tarts cereals caused me to be a just a bit skeptical towards how accurately Post would be able to portray the nostalgic fried delights in spoonable form.

My trepidation turned out to be unjustified, though, because Post actually did a really good job with these. Each piece truly resembled the famous mass-produced dough rings, and dwarfed Cheerios by size alone. The sugary outer dust of each miniature donut directed the cereal’s flavor profile, much like with actual Donettes. I think the ultrafine sugar arguably worked even better in this instance, since it wasn’t thick enough to require you to have a glass of water on hand to help you get them down.

It holds up surprisingly well in milk, too, especially since it’s just shy of 50% sugar by weight. This isn’t Captain Crunch or anything, but I was able to finish my bowl before it got soggy. Better yet, the sweet dust surrounding each morsel was similarly robust, and I was able to detect its presence even on my final few bites.

At the end of the day, is this the most unique breakfast item out there? Probably not. That dubious honor undoubtadly belongs to Jimmy Dean’s Blueberry Pancakes & Sausage On-A-Stick. Even so, Donettes Cereal is still tasty in its own right, and it’s the marketing that really allows eating this to be an experience of its own. If nothing else, I would tell people to give this a shot just so they could experience the simple joy of shoving donuts into their mouth by the spoonful.

Now, please excuse me while I pour myself another bowl of Donettes.

Purchased Price: $3.98
Size: 18 oz. box
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (1 cup) 150 calories, 50 calories from fat, 6 grams of total fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 115 milligrams of sodium, 25 milligrams of potassium, 24 grams of total carbohydrates, 0 grams of dietary fiber, 13 grams of total sugars, and 0 grams of protein.

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