SPOTTED: Lucky Charms Soft Baked Treats

Lucky Charms Soft Baked Treats

If it weren’t for the Lucky Charms marbits, this would look like a Fiber One Soft-Baked Bar. Wait. How much fiber does this have? Is it magically fibrous? (Spotted by Phil H at Sam’s Club.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

3 thoughts to “SPOTTED: Lucky Charms Soft Baked Treats”

  1. You’re right, this bar not only looks shockingly similar to the Fiber One Birthday Cake Bar, it has exactly the same amount of calories, saturated fat and sugar – and almost the same sodium level and weight! Final shocker – they’re both made by General Mills. This could be just another case of product re-purposing by re-packaging…we shall see
    Thanks for the eagle-eye coverage all of these years.

  2. So if these bars are baked, I can’t help but wonder what that does to the texture of the marbits. If there is any significant change, they just won’t seem like Lucky Charms bars, IMO.

  3. Those Fiber One Bars are pretty damn good for being a kinda health food and if this was a Fiber One Bar I think it would be the best of the bunch.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.