The Impulsive Buy

COMING SOON: Kellogg’s Eggo Waffle Cereal

Kellogg s Eggo Waffle Cereal

Update: We tried it! Click here to read our review.

Back in 2006, Kellogg’s frozen waffle and cereal divisions came together to create Eggo Waffles Maple Syrup Cereal.

To be honest, I don’t know if there’s a frozen waffle division within Kellogg’s, but I like to imagine if there is one, they’re housed in an open office with square yellow desks that are arranged to make a giant Eggo waffle.

Anyhoo, Eggo Cereal was eventually discontinued in 2012 and it would take something that also debuted in 2006 to bring it back — Twitter. As we all know, the service allows us to communicate with our favorite celebrities and brands, and visa versa. So for National Waffle Day, the Eggo Twitter released this tweet: “If this gets 10,000 retweets we’ll bring back Eggo cereal. #NationalWaffleDay”

Well, it got 10,000 of them and then some. So here we are with Kellogg’s Eggo Maple Flavored Homestyle Waffle Cereal — the 2019 version.

Oh, but that’s not all. Kellogg’s will also debut a blueberry version of the cereal.

Both varieties will be available at retailers nationwide in December 2019 for a suggested retail price of $3.49 for an 8.8-ounce box.

(Image via Kellogg’s.)

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