It’s been a hot minute since I’ve had a waffle-flavored cereal.
Ok, it’s actually been a couple lukewarm-at-best decades.
If you don’t count French Toast Crunch, which had a similar flavor profile, I’m positive I haven’t had a waffle cereal since the very first iteration of Waffle Crisp way back in 1996, aka “the Before Times.”
While I’ve wanted to give Eggo Cereals (and that insane Post Chicken & Waffles abomination) a try, I never got around to it. When I heard Kellogg was releasing a chocolate version, I had to put an end to my 24-year waffle cereal drought.
I approached Chocolate Eggo Waffle Cereal with the hopes it would maybe blend the promised chocolate with something like a maple syrup accent. I like most chocolate cereals enough, but they usually leave me feeling like I just had another bowl of Cocoa Puffs. I think a good chocolate cereal needs a co-star.
So, does this have a co-star in the form of maple?
No. No, it really doesn’t. This is pretty much just another Cocoa Puffs clone.
Which isn’t to say it’s bad. I’m not quite cuckoo for Cocoa Puffs, but it’s still a classic breakfast cereal. I’m just bummed to say these really don’t break the waffled mold.
They exist in a taste range between Count Chocula’s cereal pieces and Cocoa Puffs. It’s not a super wide range, but there’s just slightly enough to separate each chocolate cereal from the other.
The fun little waffle-shaped pieces are lightly dusted with a sugary coating that I kept trying to convince myself was maple, because it should be. I just don’t think it is.
I want to tell you they taste like genuine waffles, but when was the last time you even had a chocolate waffle? Chocolate chips, maybe, but straight chocolate? Even if these attempted to “taste” like a waffle, the chocolate was always gonna overpower that.
I will say the texture was perfect, but that’s probably because of it being fresh on shelves. Despite having a similar shape to Honeycomb, they aren’t quite as soft, but they also aren’t as pebbly as Cocoa Puffs can be. They maintained a nice outer ring of crunch as the center developed a manageable sog.
There’s a sweet chocolate milk afterburn as you’d expect, and they smell like brownie batter, so there are still plenty of positives. They also make a nice dry snack.
I’m still just mildly baffled about the choice to not include a maple-like flavor.
How many more straight chocolate cereals do we really need? There are already the tried-and-true classics, and we basically get a new one every couple of months. At least these aren’t as dreadful as the Hershey Kisses cereal I picked up a few months back. I thought those were pure trash.
I say pick these up if they’re on sale. Otherwise, I think they’re safe to “Leggo.” They’re good, but nothing revolutionary.
Purchased Price: $3.88
Size: 8.8 oz.
Purchased at: Shop Rite
Rating: 6 out of 10
Nutrition Facts: (1 1/4 Cup) 170 calories, 3 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 35 grams of total carbohydrates, 2 grams of dietary fiber, 15 grams of sugar, and 1 gram of protein.