REVIEW: Kellogg’s Frosted Flakes Insta-Bowl

Kellogg s Frosted Flakes Insta Bowl Bowl

What is it?

It’s Frosted Flakes with powdered milk in a single-serve bowl. All you need to do is add a bit of cold water, and magically you have milk in your cereal! Now that we have sodas and jelly beans with all the flavors of a Thanksgiving meal, this doesn’t seem so futuristic, but it’s a good option when fresh milk is not available.

It’s also available with Apple Jacks, Froot Loops, and Raisin Bran Crunch.

Kellogg s Frosted Flakes Insta Bowl Lid

How is it?

Well, it’s a little unnerving to pour water on cereal, and the stirring process needs to be done with some caution as to not crush too many flakes. But in the end, it basically tastes like Frosted Flakes with milk, which I guess is the idea.

Kellogg s Frosted Flakes Insta Bowl Powder

Kellogg s Frosted Flakes Insta Bowl Water

There are a few caveats though. First, there’s an odd odor to this after peeling off the top, but I couldn’t quite place it. The best I can do is to say it smelled like a cleaning product, which is not what I’m looking for in a breakfast cereal. Perhaps it was just from the packaging, or maybe powdered milk has a unique aroma. (I have no idea what powered milk smells like on its own, and I didn’t have any on hand to test it).

Kellogg s Frosted Flakes Insta Bowl Mixed

The milk tasted a bit sweeter than I expected, but that might have been because I let the water sit in the sugar-coated flakes a little too long while I was taking the spectacular photos you see with this review.

I was also surprised that the flakes got soggy within a few minutes, which again could be partly blamed on the photoshoot. But don’t dawdle when you eat this unless you like mushy flakes.

Anything else you need to know?

Do not try eating cereal with only water. Trust me. One of my not-so-proud parenting moments happened when my daughter, a cereal-eating fanatic, was about four years old. One morning, we were completely of milk, likely due to poor planning on my part. Now this was a child whose morning routine was not to be trifled with, so my bold idea that she eat the cereal dry was voted down. Instead, she suggested using water instead of milk. Not wanting to stifle her out-of-the-box thinking, I gave her plan a thumbs up and even assured her it would taste fine, despite knowing it was not likely to end well. And it didn’t. She gagged on the watery cereal in a dramatic way that only a little kid can do, and that day I think she started to think her dad was not quite as smart as she previously thought.


Kellogg s Frosted Flakes Insta Bowl Spoon

If you have milk (that’s not expired) sitting in your refrigerator or if you can borrow steal some from the community fridge at work, then obviously that’s a better option. But if your morning is not complete without milk in your cereal and you only have access to water, then this will get the job done for you.

Purchased Price: $1.98
Size: One bowl (1.6 oz)
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: 190 calories, 4 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 220 milligrams of sodium, 34 grams of carbohydrates, less than 1 gram of dietary fiber, 16 grams of sugar, and 5 grams of protein.

REVIEW: Kellogg’s Eggo Froot Loops Waffles (2022)

Kellogg s Eggo Froot Loops Waffles Box

What is it?

We’ve known for some time that Froot Loops is discontent with their lot in life. Dissatisfied for years now with their small corner on the grocery store shelf, nestled between the Honey Smacks and the Apple Jacks, they’ve been throwing themselves around like some rummed-up pirate on shore leave.

They were gummies for a spell after they were Pop-Tarts; they’ve been made into bars and straws. They were Easter Peeps once, and who could forget the time they became donuts from Carl’s Jr.? Well, now they’ve made their way into Eggo waffles. (Well, again. The first time was in 2003. Given the shared parentage, maybe it’s surprising it’s not a standard offering.)

How is it?

Kellogg s Eggo Froot Loops Waffles Plated

It’s exactly as you imagine: mostly run-of-the-mill Eggo waffles, but every so often, you get an aggressively sweet bit of Froot Loops cereal. There was no discernible textural difference between the regular waffle and the cereal piece, but I could see them, and I sure as hell could taste them.

I tried them plain and then in a universally standard waffle format — i.e. with butter and syrup — and it is worth noting that, while the Froot Loops taste is powerful on the naked waffle, when gussied up, it loses 95% of its impact. With butter and syrup, you’re just eating a normal waffle that gets weirdly chemical-tasting at the end.

Kellogg s Eggo Froot Loops Waffles Closeup

Anything else you need to know?

These weren’t bad; I don’t want anyone to think that. I’m just not sure under what circumstance they get eaten. Most people eat waffles with toppings, yeah? And if you’re topping these things, there’s no point in having them be Froot Loops waffles. It’s a real Catch Twenty-Toucan Sam. (Oh wow, I am so sorry about that. It just slipped out.)


Froot Loops should work on their self-esteem and realize that, as the world’s preeminent artificially fruit-flavored, ring-shaped cereal, they are good enough, they make us proud, and all we want is for them to be happy with who they are.

Purchased Price: $2.69
Size: 12.3 oz/10 waffles
Purchased at: Sun Fresh
Rating: 6 out of 10
Nutrition Facts: (2 waffles) 190 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 370 milligrams of sodium, 30 grams of carbohydrates, less than 1 gram of fiber, 7 grams of sugar, and 4 grams of protein.

REVIEW: Snickerdoodle Pop-Tarts

Snickerdoodle Pop Tarts Box

When I heard there was a Snickerdoodle Pop-Tart out, I was excited because I happen to love cookies, and I figured it’s hard to screw up something like cinnamon and sugar, right? They sounded more up my breakfast alley than flavors like Peach Cobbler or Everything Bagel. Turns out I was wrong. From my first glance at this box, I feared something had gone awry. The packaging couldn’t be more lackluster, and it represents the contents accurately.

Snickerdoodle Pop Tarts Cracks

Straight out of the foil, these Pop-Tarts are too soft and crumbly to hold themselves together. One was splitting so badly along multiple fault lines that it could definitely never be placed in a conventional toaster. I thought it was a fluke, but upon picking up the other one, it became clear that it, too, was ready to fall apart unless I used the utmost care and immediately set it down. They’re sprinkled with coarse-grained sugar, which is nice in many applications but not what one typically rolls snickerdoodles in. These sugar pebbles atop the sandy-bordering-on-gray pastry base make for an ugly appearance, but there’s no reason to hold that against them just yet.

Snickerdoodle Pop Tarts Filling

I’ll eat Pop-Tarts any way they come to me, so I set about snacking on discrepant pieces of the first pastry as an initial test while I waited for the second to toast (with a silent prayer it didn’t collapse in the process). They taste pretty generic, and I can’t keep them from further falling apart in my hands. I’m missing the classic tang you’d typically find in a snickerdoodle, usually present thanks to cream of tartar that adds flavor and chew to the cookie. The filling is weirdly viscous and kind of gluey, like what you’d find in a not great pecan pie.

Snickerdoodle Pop Tarts Stretch

The toasted pastry emerged almost slightly burnt in places, but it managed to only lose one corner to crumbliness. The darker toasted parts of this remind me of burnt marshmallows, which isn’t normally a bad thing but isn’t anything I associate with snickerdoodles. The more I ate of both the toasted and untoasted tarts, the more both seemed to be mostly flavored like cinnamon-y marshmallows.

I refuse to believe this is a thing that anyone does, but because the box always claims that you can enjoy them frozen, I threw one in the freezer to complete the experience. The cooling muted some of the marshmallow flavor, but the filling is even less agreeable when it’s cold, stretching as you pull off a piece and slowly contracting in an unappetizing fashion.

Snickerdoodle Pop Tarts Toasted

Everything about this flavor seems thrown together, possibly by someone who’s never eaten a snickerdoodle or made a Pop-Tart. They aren’t bad necessarily, although the filling texture is off, but there’s nothing to really set them apart or make them worth trying. They could as easily have been called “Sugar and Cinnamon” or “Cinnamon Roll” or maybe “Cinnamon Corn Syrup” as “Snickerdoodle,” and because I consider the regular Frosted Brown Sugar Cinnamon version to be top-tier, it makes me wonder why they’d bother with these.

Purchased Price: $3.49
Size: 8 count box
Purchased at: Jewel-Osco
Rating: 5 out of 10
Nutrition Facts: (2 pastries) 380 calories, 11 grams of total fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 440 milligrams of sodium, 67 grams of total carbohydrates, 1 gram of dietary fiber, 24 grams of total sugars, and 4 grams of protein.

REVIEW: Kellogg’s Frosted Flakes Strawberry Milkshake Cereal

Kellogg s Frosted Flakes Strawberry Milkshake Cereal Box

Update: We also tried the Cinnamon French Toast version! Click here to read our review.

Unlike breakfast staple brethren Cheerios — which seems to infuse itself with five or six new flavors each year (fingers crossed that “Bubble Gum” is somewhere on its to-do list!) — Frosted Flakes tends to keep to itself. Oh sure, it’s not immune to jazzing things up from time to time — who could forget Birthday Confetti Frosted Flakes in 1997? — but for the most part, they’re content just being sugared up Corn Flakes.

And this is a bit surprising, really, given that a plain, nondescript cereal such as the Frosted Flake is a choice vehicle for experimentation. I mean, why can’t I get a Tropical Mango, Apple Cinnamon, or Blastin’ Berry variety? Because those all sound terrible, you say? Okay, sure. But can I interest you in a Strawberry Milkshake Frosted Flakes? Because Kellogg’s is actually doing that one.

The Kellogg’s website says, “with ripe, juicy strawberry flavor coupled with rich, creamy notes, this cereal turns the milk in your bowl a fun, vibrant pink!” There is a lot wrong with these bold assertions, so I’d like to take this opportunity to address some of the errors.

Kellogg s Frosted Flakes Strawberry Milkshake Cereal Flakes

First of all, these flakes do not possess a “ripe, juicy” strawberry flavor. Sure, they have a strawberry flavor, but it is a passive and light one, maybe the level of a diluted pink Starburst. Like, 30% of a pink Starburst, I’d say.

Second, there are no “rich, creamy notes.” Nothing about this cereal made me think “rich” or “creamy.” And really, I feel like that was the biggest missed opportunity with this offering. Because it is a strawberry MILKSHAKE flavor, and not just strawberry, I was hoping for something reminiscent of a milkshake taste. Some creaminess or even some maltiness might’ve evoked the right emotion. Instead, I was left with some standalone artificial strawberry flavoring on your everyday F. Flakes.

Kellogg s Frosted Flakes Strawberry Milkshake Cereal Milk

And finally, they say, “this cereal turns the milk in your bowl a fun, vibrant pink!” Okay, now “fun” is subjective, obviously, but this cereal did turn my milk pink. Would I call it a vibrant pink? No. It wasn’t as vibrant as calamine lotion or Pepto-Bismol. But sure, it was pink. The box proclaims “makes delicious STRAWBERRY flavored milk!” making this claim one of the key selling points. And on this account, I’d say yes, mission accomplished. Though it’s been a while since I’ve intentionally had strawberry milk, the light pink leftover milk is definitely similar to what I recall. Does it make me feel like I’m drinking a melted strawberry milkshake, maybe? Well, still no.

Getting a cereal to taste like a milkshake is a pretty tall order, and Kellogg’s didn’t do it with this offering. It did, however, make an okay strawberry-flavored cereal.

Purchased Price: $4.29
Size: 23 oz box (“Family Size”)
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: (1 cup – cereal only) 140 calories, 0 grams of fat, 0 grams of saturated fat, 190 milligrams of sodium, 33 grams of carbohydrates, 11 grams of sugar, and 2 grams of protein.

REVIEW: Kellogg’s Frosted Flakes Cinnamon French Toast Cereal

Kellogg s Frosted Flakes Cinnamon French Toast Cereal Box

Update: We also tried the Strawberry Milkshake version! Click here to read our review.

There’s something so important about this new Cinnamon French Toast flavor of Frosted Flakes that I have to establish it right off the bat: it smells unbelievably good. I would usually try to come up with an analogy to explain how this cereal is so magical that it’s probably what unicorns eat for brunch or something like that, but honestly, this scent doesn’t need a fantastical comparison. The smell is simply so extravagantly syrupy and sweet that I briefly forgot that I was just sitting in my kitchen with my face buried in a cardboard box. I felt like I ought to be tapping a maple tree in Willy Wonka’s chocolate factory (fine, I guess that’s a little fantastical). Suffice to say, the cereal’s taste had some big shoes to fill -— and it did.

Kellogg s Frosted Flakes Cinnamon French Toast Cereal Bowl

Like your everyday Frosted Flakes, the Cinnamon French Toast variety has that satisfyingly malty corn base… which is, who am I kidding, almost completely obscured by a blanket of way more important, intense, and absolutely-not-dentist-friendly sweetness. While the smell struck me as undeniably maple-like, the taste really delivered the cinnamon. These are probably just as sweet as normal Frosted Flakes, but the warm, zippy twist from the cinnamon made that sweetness feel more nuanced. I usually leave my bowl of Frosted Flakes feeling, guiltily, like a sugar-crazed kid, but this flavor seemed mellower—cozier.

Kellogg s Frosted Flakes Cinnamon French Toast Cereal Flake

Of course, no bowl of cereal is complete without adding milk (and I will fight anyone who says otherwise!). I was impressed by how well these flakes held up, remaining admirably crispy for long enough that I could savor their experience-enhancing crunch. Perhaps controversially, I actually do love soggy cereal, so I wasn’t too disappointed when I ended up accidentally spending so long trying to come up with another way to say “crispy” that the word no longer applied, but there is still just something special about a firm Frosted Flake. Interestingly, dampening the cereal seemed to make it taste more like it smelled, maybe because that cinnamon-y complexity was washed away in the river of milk, which of course, was then transformed into a delicious dessert drink unsurprisingly reminiscent of Cinnamon Toast Crunch’s “cinnamilk.”

The one thing that didn’t feel quite right about this cereal was the French toast moniker. After an intense bout of thinking and an ensuing Google rabbit hole (I look forward to regaling future breakfast companions with the knowledge that French toast can also be known as “poor knights” and “eggy bread”), I realized that that’s probably because, to me at least, French toast is such a textural sensation. A spongy bread square that’s crunchy on the outside yet moist and fluffy on the inside is not exactly an experience that translates to a bunch of thin, jagged shards of sugar-blasted corn, even if they do share some ingredients.

But you know what? It doesn’t really matter. I’d argue that the components in the name “Frosted Flakes Cinnamon French Toast” are listed in order of importance, and this flavor definitely delivers on the “frosted,” the “flakes,” and the “cinnamon.” Even if it doesn’t exactly bring “French toast” to the front of my mind, I highly recommend tearing yourself away from its delectable smell long enough to pour a bowl.

Purchased Price: $4.29
Size: 22 oz box (“Family Size”)
Purchased at: Target
Rating: 9 out of 10
Nutrition Facts: (1 cup – cereal only) 140 calories (200 with ¾ cup skim milk), 1 gram of fat, 0.5 grams of saturated fat, 180 milligrams of sodium, 32 grams of carbohydrates, 12 grams of sugar, and 2 grams of protein.