What is it?
Kellogg’s Krave Double Chocolate Brownie Batter Cereal (KKDCBBC) is a new version of the crunchy pillow-shaped cereal that is like the regular Krave cereal, only way more chocolatey. One might even say double chocolatey. Oh, and brownie-battered. Or brownie-batter flavored. Double chocolate brownie batter, I guess.
How is it?
Krave has been in “The States” now for a decade, and I’ve never had it. A Krave virgin! A Kragin? Anyway, I think I thought, just by looking at them, they were in the Shredded Mini Wheat family, and therefore, I refused to eat them on principle. I mean, who wants to screw up breakfast with something healthy like shredded wheat? No thanks! Imagine my surprise when I bought these and learned that they’re nothing like Shredded Wheat.
The outside shell is crispy and much more Corn Pop-py. The inside is hard to describe. It’s not quite frosting, but it’s not soft and syrupy, either. I couldn’t distinguish which part gave off the brownie flavor, but it was there, a nuanced taste a little deeper than regular chocolate. Dry from the box, I enjoyed these. In milk, however, they got mushy fast, and the chocolate flavor was quickly muted.
Anything else you need to know?
A year before their US release, Krave was launched in the UK where, according to Wikipedia, they were marketed under the slogans “Here Choccy Choccy” and “It’s Time To Melt.” It sounds like I’m making this up, but I swear I am not.
KKDCBBC was fine, but with so many different ways to consume globs of sugar for breakfast, I want to make it count, you know? And I don’t know that KKDCBBC hooked me enough to try it — or any other Krave cereal — again. At least not at the regular price. Give me a decent sale and we’ll talk.
Purchased Price: $4.29
Size: 10.5 oz. box
Purchased at: Hy-Vee
Rating: 6 out of 10
Nutrition Facts: 170 calories, 4.5 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, and 3 grams of protein.