REVIEW: Kellogg’s Crumbl Chocolatey Chip Cookie Cereal

Let me preface this review by saying, I like Crumbl.

At some points, it might seem like I, in fact, do not like Crumbl, but I like Crumbl!

I don’t love Crumbl. I dislike their “drop the vowel” startup-style name. The blindingly white and clinical aesthetic of the storefront doesn’t pass my vibe check, and the fact every cookie tastes like it’s about 87% cooked through always leaves me feeling a little empty – before I get full from the 800-calorie cookie I shove down my gullet.

That said, I checked my Crumbl app, and I’ve apparently tried 19 of its cookies. That’s a lot of cookies for someone on the fence. Credit to them, they’re always getting my attention with new and interesting flavors that I mostly enjoy to varying degrees. As for its flagship Chocolatey Chip Cookie? It’s solid. I’d probably toss it somewhere near the midpoint of the 19, which is more than enough to get me to try its new Kellogg’s cereal collab.

I haven’t had a cookie-based cereal in years, as I’ve been boycotting Cookie Crisp ever since Officer Crumb, Chip the Dog, and Cookie Crook were replaced with that generic Wolf. There’s room in my heart for a new Cookie Crisp to fill the void, and I promise there’s no bias here, because I do like Crumbl.

This ain’t it.

Look, Crumbl (you too, Kellogg’s). I like you, but what are we doing? This seemed like a slam dunk. At no point did I ever get any real essence of a “chocolatey chip cookie.”

To start, there are barely any chocolate chips. You get a couple of poppy seeds at best. We eat with our eyes first, so give us some more chips. The pieces are smaller, denser, and less chocolatey than Cookie Crisp.

It has a pleasant aroma out of the box, but I’d equate it more to an “almondy café latte” scent than a freshly baked cookie.

Taste-wise, I just never got to the right flavor. It’s a bit synthetic and maybe a tad caramelly. The chocolate is a no-show. There’s so little that the milk barely changed color and certainly didn’t taste chocolatey.

As a cereal, it’s… “whatever.” There’s an acceptable sweetness and a good crunch, but everything is lacking. Here’s where I landed on the flavor – it’s as if they made a blueberry muffin cereal and forgot the blueberries. This tastes like “muffin.” I’m not sure there’s a market for Oops! No Berries.

On top of all that, the box is really small. It’s expensive too. I was gonna complain, but it’s exactly what I pay for a cookie, so maybe that was the plan. There ABSOLUTELY should have been a coupon for a free or discounted Crumbl cookie on the box though. Huge misstep.

This might seem like Cookie Crisp for adults, but it’s just “blah.” Bring back Officer Crumb so he can arrest whoever gave this cereal the ok.

Like their name, report cards leave off “E,” so I give Crumbl cereal a “D.”

Crumbl? More like Stumbl. No, I didn’t mumbl, you heard me – stumbl! But I like Crumbl, I swear.

Purchased Price: $5.49
Size: 7.9 oz box
Purchased at: ShopRite
Rating: 3 out of 10
Nutrition Facts: (1 1/2 Cup) 150 calories, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 34 grams of total carbohydrates, 2 grams of dietary fiber, 13 grams of sugar, 3 grams of protein.

REVIEW: Kellogg’s Eggo Fully Loaded Waffles

I’m unsure why these new Kellogg’s Eggo Waffles are called Fully Loaded. Is it because they’re fully loaded with flavor? Or is it because a serving is fully loaded with 10 grams of protein? After trying them, I will have to say it’s more the former than the latter.

How do the waffles get 10 grams of protein? I’m glad you asked, my bulky friend. It’s soy and whey, just like in the famous nursery rhyme.

Little Miss Muffet she sat on her tuffet,
eating Eggo Waffles fully loaded with soy and whey.
Along came a spider who sat down beside her,
and, SMASH, she used her whey-made muscles to turn it to puree.

Ten grams might seem minor to someone who downs protein powder by dumping a scoopful into their mouth, chasing it with some water or milk, mixing the two by vigorously shaking their head, swallowing, and then repeating the process a few more times. But it’s 20 percent of most peoples’ daily recommended amount.

Unlike the Kellogg’s Eggo Cinnamon Churro Waffles, I had the other week, these have a lot more flavor. A LOT. So much so that I could eat them without any syrups or toppings. I would’ve tried replicating what’s on the boxes, but strawberry and chocolate sauces are not staples in my kitchen. So I had to settle for store brand pancake syrup. But even with the standard syrup, which I squeeze into every waffle pocket possible, I could still strongly taste the strawberry and chocolate, thanks to the bits baked into them. In fact, it seems like the syrup somehow enhanced the taste. Maybe it’s magic. Maybe it’s sugar. Maybe it’s the protein bulking up my tongue.

So, the strawberry one doesn’t need some fancy syrup or compote, and the brownie one doesn’t need Ghirardelli syrup to be enjoyed. However, I did find the fruity one less flavorful than the chocolate one when eating them sans syrup, and I wouldn’t say the brownie one tasted brownie-like. Instead, it was more chocolatey than other chocolate Eggo waffles.

If there’s one issue with them, it’s that the Chocolate Chip Brownie was $7.69 and the Strawberry Delight was $6.29 at Target. It’s strange to see two varieties from the same line have different prices. I don’t think I’ve ever seen that before.

Kellogg’s Eggo Fully Loaded Waffles are full of flavor but not quite as full of protein. In terms of taste and protein, they’re definitely a step up from Eggo’s regular waffles.

Purchased Price: $7.69 (Chocolate Chip Brownie), $6.29 (Strawberry Delight)*
Size: 12.3 oz boxes/10 waffles
Purchased at: Target
Rating: 8 out of 10 (both)
Nutrition Facts: (2 waffles) Chocolate Chip Brownie – 170 calories, 6 grams of fat, 2 grams of saturated fat, 10 milligrams of cholesterol, 300 milligrams of sodium, 22 grams of carbohydrates, 2 grams of fiber, 7 grams of sugar (including 6 grams of added sugar), and 10 grams of protein. Strawberry Delight – 190 calories, 6 grams of fat, 2 grams of saturated fat, 10 milligrams of cholesterol, 300 milligrams of sodium, 22 grams of carbohydrates, 1 gram of fiber, 7 grams of sugar (including 6 grams of added sugar), and 10 grams of protein.

*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.

REVIEW: Kellogg’s Eggo Cinnamon Churro Waffles

I have great news for you if you want a waffle with less flavor than Eggo’s original Homestyle waffles. These new Kellogg’s Eggo Cinnamon Churro Waffles will satisfy your unadventurous taste buds. But if you’re craving something with a delectable cinnamon and/or churro flavor, look elsewhere in the frozen food section. Or visit one of the fairs, carnivals, or festivals happening this summer because you won’t satisfy your sweet tooth with these frozen waffles.

In a frozen state, they smell faintly of cinnamon, and while being toasted, they emit an equally quiet cinnamon scent that’s only noticeable if you’re standing about two or three feet away from the toaster. After pulling them from the kitchen appliance, they seem to have an even weaker smell. But what my nose could detect by putting it just over the waffle reminded me of cinnamon swirl bread, but the parts that aren’t even close to the swirl. All this was not a good sign, but it prepared my taste buds for the disappointment that was to come.

If you offered this to a complete stranger and told them it was a cinnamon churro flavored one, any chances of you earning their trust and going from a stranger to a friend (or lover) would go out the door because they would see you as a liar since these have a taste that’s even lighter than its aroma. Because I know what these are supposed to be flavored, I kind of notice the cinnamon, but it’s not enough to convince me it’s also supposed to have a churro taste. Oddly, adding regular pancake syrup somehow unlocked some more cinnamon, but that still made them less flavorful than Eggo Homestyle Waffles. So, if you plan to eat these sans syrup, I pity your taste buds.

I thought about drizzling chocolate syrup on these, like what’s shown on the box, but I didn’t want to be disappointed anymore.

I don’t find Kellogg’s Eggo Cinnamon Churro Waffles to be awful. At least they don’t taste like the box they came in. I’ll finish them with disappointment and syrup. Definitely syrup.

Purchased Price: $4.49
Size: 12.3 oz/10 waffles
Purchased at: Target
Rating: 5 out of 10
Nutrition Facts: (2 waffles) 180 calories, 4.5 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 390 milligrams of sodium, 33 grams of carbohydrates, 1 gram of fiber, 8 grams of sugar (including 8 grams of added sugar), and 3 grams of protein.

REVIEW: Pop-Tarts Crunchy Poppers

I’m not sure why these new Pop-Tarts Crunchy Poppers exist.

Pop-Tarts already has a snack-sized product called Pop-Tarts Bites, which has been around since 2019 and still exists. I’m no conspiracy theorist, but maybe it’s Kellogg’s attempt to remove the Pop-Tarts Bites line without much fanfare, similar to how it quietly removed its name from the front of Pop-Tarts boxes.

Pop-Tarts Crunchy Poppers are available in two varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. From what I can tell, these Crunchy Poppers are crunchier and smaller than Pop-Tarts Bites. Each box comes with ten pouches, each of which contains 11 pieces that remind me of tiny hot dogs (yes, even the brownie ones), and I like them enough that I wish they came in one large, resealable, and shareable pouch. For now, I’ll just dump whatever I have left into a Ziplock bag and label it “Share Size.” But, spoiler alert, I won’t share them. Nom nom nom.

Let’s start with the texture of these poppable snacks, which are crunchier than a Pop-Tart toasted at almost every browning level, except, of course, the highest, which usually make Pop-Tarts look like they were dipped in Hell. Their crunchiness makes me wish Kellogg’s could figure out how to make regular Pop-Tarts this crunchy right out of its foil packaging. Imagine not having to toast them and burn your mouth with the molten filling anymore. That would be heaven.

As for their flavors, well, they taste like the Pop-Tarts we know and occasionally burn our mouths with. Frosted Strawberry Crunch tastes exactly like the popular Frosted Strawberry Pop-Tarts, while the Frosted Brownie Crunch reminds me of the Frosted Chocolate Fudge Pop-Tarts. If you buy both varieties, I recommend combining the two in your mouth for some chocolate-dipped strawberry-like goodness. Even though the pieces are small they do have enough filling to pack a flavor punch.

Pop-Tarts Crunchy Poppers are a fine snack, and because of their texture, I feel they’re better than Pop-Tarts Bites. So, it might be time to say goodbye to Pop-Tarts Bites.

Purchased Price: $8.29 each*
Size: 10 pouches
Purchased at: Target
Rating: 7 out of 10 (both)
Nutrition Facts: (1 pouch) Strawberry – 110 calories, 2 grams of fat, 1 gram of saturated fat, 105 milligrams of sodium, 22 grams of carbohydrates, less than 1 gram of fiber, 9 grams of sugar (including 9 grams of added sugar), and less than 1 gram of protein. Brownie – 110 calories, 1.5 grams of fat, 1 gram of saturated fat, 100 milligrams of sodium, 22 grams of carbohydrates, less than 1 gram of fiber, 9 grams of sugar (including 9 grams of added sugar), and less than 1 gram of protein.

*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.

REVIEW: Kellogg’s Frosted Bran Cereal

Kellogg’s new Frosted Bran is made up of crunchy bran flakes with a perfect amount of sweetness. A part of me wishes it was called Frosted Flakes Bran with Tony the Tiger and the Sun giving each other a high five on the front of the box, with the tagline, “They’re gr-r-reat…for your digestive system.” What could’ve been!

Don’t let the sun smiling on the box fool you into thinking these are the exact same bran flakes found in Kellogg’s Raisin Bran because they aren’t. While they are not as frosted as those found in Kellogg’s Frosted Flakes, there’s enough of a coating to make them sweeter and crunchier than what’s in a bowl of plain ol’ Raisin Bran.

But here’s the thing, it tastes like Kellogg’s took the sugary coating from the raisins and then put them on the bran flakes because the cereal is not sweeter than regular Raisin Bran and has the same fibrous flavors as the classic cereal minus the raisins. That sweet coating also prevents the flakes from getting soggy the instant they’re introduced to milk, which happens with regular bran flakes.

To be honest, there needs to be a Frosted Bran with Raisins because it would make eating Raisin Bran less annoying and more tasty. I’ve let out so many sighs when I end up with raisin-less spoonfuls of bran mush that I probably let out enough air to blow up balloons for a child’s birthday party.

As for nutritional differences between this and Kellogg’s Raisin Bran, a one-cup serving of this new cereal has 150 calories, 5 grams of fiber, and 10 grams of sugar. While a serving of the original has 190 calories, 7 grams of fiber, and 17 grams of sugar.

I’m surprised by how much I like Kellogg’s Frosted Bran, but I don’t know if I should be surprised. After all, I like Raisin Bran when I can secure at least one raisin on my spoon. It has the right amount of sweetness, and its sugary coating helps maintain a decent crunch. I wish it came in a bigger box, but overall, I think this cereal is gr-r-rand…for your digestive system.

Purchased Price: $4.49
Size: 12.7 oz box
Purchased at: Safeway
Rating: 7 out of 10
Nutrition Facts: (1 cup w/o milk) 150 calories, 0.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 36 grams of carbohydrates, 5 grams of fiber, 10 grams of sugar (including 9 grams of added sugar), and 3 grams of protein.