REVIEW: Pop-Tarts Mister E Flavor

PopTartsMisterE 1 pkg

What is Pop-Tarts Mister E Flavor?

Pop-Tarts is rolling out its first-ever mystery flavor, and since it’s really into humanizing its products lately with hair, eyewear, and backstories, we have Mister E — a mustachioed investigator in shades who’s hellbent on cracking the case of who broke into the Pop-Tarts factory to create this new flavor. Vigilante P.I. tracking down off-hours criminal pastry enterprises. Mmmmkaaayyyy…

PopTartsMisterE 2 back

How is it?

The aroma in the package didn’t give much away, but the filling was white, so I started thinking coconut. But the second I bit into Mister E Pop-Tarts, the word BUTTER shot through my brain. They were sweet and savory in a really strange way – both tastes were competing for the spotlight. Maybe they were Terrible Buttercream Frosting flavor? I had to drag someone else into the mystery – their guess was swiss cheese. Now when I re-tasted, that seemed closer – a mild cheese flavor. But it still felt wrong – a wrong guess AND a wrong flavor to exist in the world.

PopTartsMisterE 3 fill

There’s a related contest website where you can get clues and enter your guess to win prizes. I’ve figured out the flavor based on the clues, and I will say it’s NOT any of the guesses above. But I’ll let you make the call…

Anything else you need to know?

These were very crumbly and started falling apart the moment I opened the foil wrapper. Once toasted, they broke into large and small pieces that promptly fell into the unreachable crevices of my toaster (ugh). I hope Mister E can solve the mystery of how to get melty, funky Pop-Tart crumbs out of small appliances.

PopTartsMisterE 4 toast

Conclusion:

Not the best Pop-Tart flavor I’ve ever tried – in fact, maybe the worst, but I loved trying them! This is exactly what mystery flavors should be – the questionable stuff we definitely wouldn’t buy if they called it what it is.

PopTartsMisterE 5 design

DISCLOSURE: I received a free product sample from Kellogg’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 27 oz./16-pastry box
Purchased at: Received from Kellogg’s
Rating: 7 out of 10
Nutrition Facts: (2 pastries) 380 calories, 10 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 500 milligrams of sodium, 68 grams of carbohydrates, 1 gram of fiber, 24 grams of total sugars, including 24 grams of added sugars, and 4 grams of protein.

REVIEW: Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs

Kellogg s Frosted Flakes with Crispy Cinnamon Basketballs Box

I bought the original Reebok Shaq Attaq shoes back in the 1990s, which are still somewhere in my parent’s house. I also have a life-sized Shaq cardboard cutout with him wearing Hammer pants, which is also somewhere in my childhood home. Yes, it’s a 7 foot 1 inch display, and I can’t find it.

And this Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs box with Shaq’s face on it would be a great addition to the collection. I look forward to losing it at my parent’s place when I go back.

So why does Shaq have his own cereal a decade after retiring from the NBA?

Reason one, he’s a part of Mission Tiger, which is helping to save school sports around the country. And, two, he’s mentioned Frosted Flakes as being his favorite cereal of all time for so many years that Kellogg’s probably owes him for all that free promotion.

Sure, the cereal brand could’ve just stuck his face on a box of regular Frosted Flakes, but it went the extra 7 feet 1 inch to give the NBA Hall of Famer his very own variety.

Kellogg s Frosted Flakes with Crispy Cinnamon Basketballs Closeup

Crispy cinnamon basketballs sound cool, but they don’t bounce and don’t have much flavor. I gathered a spoonful of them, and while they’re crispy, they taste like Apple Jacks Super Lite with a hint of cardboard. But when mixed with the sugary flakes, whatever taste they have gets lost. If Kellogg’s made a cereal with only these cinnamon-flavored puff pieces and named it Cinn-asketballs, I would dislike it. But probably not more than you hate me for coming up with the name “Cinn-asketballs.”

Because the cinnamon is so light, Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs mostly tastes like I’m eating regular Frosted Flakes. That’s not a bad thing, but the cinnamon shouldn’t be difficult to find, like whatever Shaq memorabilia I have in my parent’s house.

DISCLOSURE: I received a free product sample. Doing so did not influence my review.

Purchased Price: FREE
Size: 10.2 oz box
Purchased at: Received from Kellogg’s
Rating: 5 out of 10
Nutrition Facts: (1 cup/38 g) 140 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 34 grams of carbohydrates, 1 gram of fiber, 13 grams of sugar, 12 grams of added sugar, and 2 grams of protein.

If you’d like to learn more about Mission Tiger, click here.

REVIEW: Kellogg’s Little Debbie Cosmic Brownie Cereal

Kellogg s Little Debbie Cosmic Brownie Cereal Box

What is Kellogg’s Little Debbie Cosmic Brownie Cereal?

It seems like everything is getting a reboot these days. Maybe it’s your favorite old movie, maybe it’s a nostalgic toy… or maybe, just maybe, it’s a beloved childhood treat. If you’re excited for option three, then we have news for you. Little Debbie, maker of the classic Cosmic Brownies, is teaming up with Kellogg’s on a new Little Debbie Cosmic Brownies cereal. It’s mini brownie squares complete with rainbow pieces to look like the original.

How is it?

Kellogg s Little Debbie Cosmic Brownie Cereal Brownie

As I opened the bag, I first noted this: If you were conducting a blind sniff test, I’d think this was a bag of Cocoa Puffs. It’s a strong whiff of chocolate. Now, obviously, I had to buy a box of the original Cosmic Brownies for true comparison. (I was surprised to find out that my husband had NEVER tried the brownies, which makes me wonder how sad his sack lunches were growing up…) I tried the brownie and immediately followed it with the cereal.

While the texture of the actual brownie is very fudgy and soft, what you’re getting here is a standard, crunchy cereal that feels like anything else you find on grocery shelves. You might as well close your eyes and play eeny, meeny, miny, mo with a handful of chocolate-based cereals, and you wouldn’t know this was supposed to mimic the brownie.

Kellogg s Little Debbie Cosmic Brownie Cereal Closeup

I noticed a strong cocoa taste that is sweet without being TOO sweet, which I liked. The nutrition facts back it up – only 14 grams of sugar in a serving. Sadly, the rainbow pieces are so small that they added no impact or flavor to the cereal.

In terms of rating – while it doesn’t taste exactly like the original brownie, it still tasted pretty good for a fun cereal. I knocked points off for the comparison, but not for the taste alone when you separate that concept.

Anything else you need to know?

Kellogg s Little Debbie Cosmic Brownie Cereal Spoon

Definitely add milk if you do want it to have any semblance to the brownie. A splash of milk helps soften the cereal and bring out the fudgier taste I was desiring. Unfortunately, the flavor stayed mostly with the cereal, so the milk at the bottom of the bowl ended up being not very chocolatey.

Conclusion:

If you like chocolate cereal, Kellogg’s Little Debbie Cosmic Brownies is worth a try. But if you’re coming for a replica of the original, you might be disappointed.

DISCLOSURE: I received a free product sample from Kellogg’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 8.2 oz box
Purchased at: Received from Kellogg’s
Rating: 6 out of 10
Nutrition Facts: (per 1 1/3 cup) 150 calories, 2 grams of total fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 31 grams of total carbohydrates, 1 gram of dietary fiber, 14 grams of total sugars, and 3 grams of protein.

REVIEW: Kellogg’s Special K Blueberry Cereal (2021)

Kellogg s Special K Blueberry Cereal  2021 Box

If you’re a Special K cereal historian (there’s has to be one in the world), you’ve probably interjected while reading the title of this review with the declaration that there was a previous Special K Blueberry Cereal.

That was probably followed up with you saying how the older version had blueberry bits in the flakes with oat and blueberry clusters mixed in.

And you probably waved your spoon in the air angrily and uttered something about Special K Blueberry with Lemon Clusters. But we don’t have time for a long history lesson because I have to declare to everyone that THIS new Kellogg’s Special K Blueberry Cereal is my favorite Special K cereal ever, my special Special K cereal, okay.

The concept is simple, and it follows a lot of other current Special K varieties. It combines the brand’s not-so-special-looking crunchy wheat and rice flakes with freeze-dried fruit. I haven’t had EVERY Special K variety with fruit, but I’ve had most, and this one stands out in my mind.

Kellogg s Special K Blueberry Cereal  2021 Closeup

With real blueberries, the cereal has a natural fruity flavor. Although, it appears my box didn’t get a whole lot of them. But here’s a cool blue thing about this cereal — yeah, there could’ve been more freeze-dried berries, but even when there aren’t any on my spoon, what I put into my mouth has a noticeable berry flavor.

I imagine the Japanese train occupancy at rush hour closeness that the cereal experiences before it’s opened for consumption causes a lot of rubbing against each other, which allows a little bit of blueberry flavor to end up on every crispy flake. While Japanese trains at rush hour are unpleasant, this part of a complete breakfast isn’t.

I didn’t try the previous version of Special K Blueberry Cereal, so I can’t compare. But let’s not remember that past. Let’s think about the future, which involves me eating more of this.

DISCLOSURE: I received a free product sample from Kellogg’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 11.6 oz box
Purchased at: Received from Kellogg’s
Rating: 9 out of 10
Nutrition Facts: (1 cup w/o milk) 150 calories, 0.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 36 grams of carbohydrates, 3 grams of fiber, 12 grams of sugar (11 grams of added sugar), and 3 grams of protein.

REVIEW: Kellogg’s Special Edition Krave Chocolate Chip Cookie Dough Cereal

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal Box

What is Kellogg’s Krave Chocolate Chip Cookie Dough Cereal?

Well, it’s NOT Krave cereal stuffed full of cookie dough so, sigh that breath of disappointment now. You probably should have been able to figure that out from looking at the box, though, so I’m not going to let you mope about it for very long. This new special edition Krave cereal has a cookie dough flavored outside and the signature chocolate inside that Krave enthusiasts, uh, crave.

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal 2

How is it?

For a cereal to attempt to be cookie dough in a world where there are literally cereals made of tiny little cookies is pretty brave, Krave. The sugar saturated air that escapes when you open the box is familiar, expected, and isn’t unlike cookie dough aroma. The little cereal pieces themselves have tiny chocolate freckles on the outside sugar coating, which is unique to this flavor and appreciated by this reviewer for the appetite appeal when trying to convince me that this tastes like cookie dough.

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal 3

Trying the cereal plain, the crunchy pieces are definitely chocolatey, and the sweet sugar coating adds a different flavor, but it’s not overwhelmingly cookie dough-like. The biggest challenge is that the taste of cookie dough goes hand in hand with the texture of cookie dough. These cereal pieces are yummy, but I’m not getting very much of the raw flour, raw vanilla, gooey butter flavors of cookie dough.

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal 4

How is it with milk, though?

It’s a pretty remarkably different experience when you eat this with milk. The cereal buoys take on milk like a sponge, and the texture shift makes each bite so much closer to the texture of cookie dough. The flavor is still not spot on, but there are hints of eggy doughy notes that come through. Like most Krave cereals, it’s sort of a race to eat it before the whole bowl turns to one amalgam of soft, but who isn’t up for a speed challenge in the morning, right?

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal 5

Kellogg s Special Edition Krave Chocolate Chip Cookie Dough Cereal 2

Anything else you need to know?

Upon reviewing a cross-section, I’m sure it’s no shock that the chocolate insides definitely don’t “ooze” out of the cereal the way the image on the box depicts. Maybe if you microwaved it? Don’t do that.

Conclusion:

All in all, I’m more convinced than ever that the taste profile of cookie dough is elusive and complex. This special edition Krave is grasping at straws trying to hit that flavor if you eat it dry. But try it with milk and I think most people will think to themselves, “Yeah, okay, sure,” while merrily gobbling down these sugar nuggets.

Purchased Price: $3.79
Size: 16.7 oz box
Purchased at: Walmart
Rating: 5 out of 10 (dry), 7 out of 10 (with milk)
Nutrition Facts: (1 cup dry) 170 Calories, 4 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 16 grams of sugar (includes 15 grams of added sugar), and 2 grams of protein.