I like Kellogg’s Raisin Bran. However, I suppose by the time you reach your 30s, that isn’t an entirely taboo thing to admit, but when I was younger, it felt like admitting math class was fun.
In pulling together my thoughts for this Kellogg’s Blueberry Bran Crunch Cereal review, I found myself trying to nail down what it is about the classic Raisin Bran that’s so enjoyable. I think it boils down to texture and flavor. The big, chewy, and sweet raisins offer an occasional texture change from the crunchy, slightly bitter bran flakes.
While this new cereal is an extension of the Raisin Bran Crunch line, the thought of a blueberry version of Raisin Bran was intriguing. It seems like blueberry or blueberry lemon-flavored items are popping up all around grocery shelves these days.
I prepped myself a bowl of the listed serving size, one cup of cereal with 3/4 cup of milk. There were visible oat clusters with little dehydrated blueberries, which definitely stood out more once the milk was added. There was also a very strong blueberry aroma.
The sweet bran flakes were just like those in classic Raisin Bran Crunch. They didn’t absorb the milk too quickly. The oat clusters were fairly underwhelming and offered almost no crunch. They had a very similar texture to the bran flakes and not much unique flavor, so they were sort of lost in the bite.
The stand-out flavor was the added natural blueberry. It was present in every single bite and made the milk taste like the aftertaste of a blueberry donut. It wasn’t a bad flavor by any means, but it was very one-note. I couldn’t discern the texture of a blueberry piece when I got them in a spoonful either. So, in the end, these could have been blueberry-flavored bran flakes, and the experience would have been the same. Just okay.
I’ll also note that the bag had a decent percentage of crumbs.
Overall, I appreciate the attempt to create a new spin on an existing cereal. But in the end, this is an example of heavy-handed flavor addition and freeze-dried fruit pieces that are likely super expensive and don’t add much to the experience. I’ll always root for blueberry-flavored items, but this one is a miss.
Purchased Price: $6.49
Size: 15.8 oz. box
Purchased at: Jewel Osco
Rating: 5 out of 10
Nutrition Facts: (1 cup cereal) 210 Calories, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 49 grams of carbohydrates, 5 grams of fiber, 17 grams of sugar, and 4 grams of protein.
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