For the first time ever, Cheerios is changing the shape of its O’s.
To celebrate the cereal’s new heart health campaign and to get that sweet, sweet Valentines money, Honey Nut Cheerios is offering limited edition boxes with heart-shaped cereal pieces. According to General Mills, the boxes have already shown up at select retailers, but they will be available nationwide in January.
The boxes will be come in two sizes — a 10.8 oz. box that has a suggested retail price of $3.99 and a 19.8 oz. box with a $4.99 price tag.
(Image via General Mills.)