This is one of my favorite times of the year.
Seriously, I love it when Lay’s does its big multi-flavor rollouts, whether it be the jealousy-inducing “Do Us a Flavor” finalists, the recent music inspired flavors, or its “Tastes of America” campaign that these new “Flavor Icons” seem to be a continuation of, I’ve pretty much enjoyed every single special chip they’ve put out.
This year, the “Flavor Icons” are chips inspired by foods from famous American eateries. As an East Coast guy, I’ve personally dined at two of the five, so I guess I can say I have a frame of reference on a couple of these flavors.
I’ll rapid-fire through these reviews starting with the two places I’ve eaten at:
Lay’s Kettle Cooked Grimaldi’s New York Style Pizza (Brooklyn, NY)
Grimaldi’s is a chain of pizza places that originated where I originated, Brooklyn. I haven’t had it in years, but I do recall thinking the pizza was a little overrated. Needless to say, it’s a super famous NYC pizza joint, and that was a blasphemous opinion to anyone I mentioned it to.
Anyway, these chips hit me like a massive nostalgia bomb when I popped open the bag and got a whiff of the old Keebler Pizzeria Chips. I was probably in elementary school last time I had those, but it all came back to me.
Speaking of memories, these hit me right in my taste receptors because WOW(!!!), they tasted exactly like how I remember Grimaldi’s. The chain makes a very saucy pizza, and they definitely gave their secret recipe to Frito Lay. I’d describe it as “gourmet,” with all the ingredients you’d expect from a pizza sauce – onion, garlic, oregano, basil, olive oil, etc.
I’m more of a cheese guy, so I loved the fresh mozzarella flavor and tiny bit of parmesan on the backend. I do not think they needed to be kettle-style, but it reminded me of a crisp pizza crust, so it worked. Pizza is usually hit or miss in chip form. These may be the best pizza chips I’ve ever had.
Purchased Price: $2.50
Size: 7 3/4 oz bag
Purchased at: ShopRite
Rating: 8 out of 10
Nutrition Facts: (18 chips) 150 calories, 9 grams of fat, 0 gram of trans fat, 1.5 grams of saturated fat, 180 milligrams of sodium, 16 grams of total carbohydrates, 1 gram of total sugars, 1 gram of fiber, and 2 grams of protein.
Lay’s Geno’s Philly Cheesesteak (I’ll give ya a hint, PA)
I’ll tread lightly because I don’t know how to talk about Philly cheesesteaks without breaking the rules. Last time I went to Philly, I got a steak at Geno’s… then I walked across the street and got one at Pat’s, so I don’t have a preference. Cheesesteaks are just awesome.
These chips start out tasting just like Cheddar and Sour Cream, but as I went on, I started to get a “meat” flavor I guess you’d classify as beefy. Beef and even a hint of peppers remain as an aftertaste. So, it starts with the cheese “whiz” (did I do that right?) and some onion, and ends with the beef and peppers. It’s actually pretty complex, and I thought these were excellent.
Purchased Price: $2.50
Size: 7 3/4 oz bag
Purchased at: ShopRite
Rating: 9 out of 10
Nutrition Facts: 15 chips) 160 calories, 10 grams of fat, 0 gram of trans fat, 1.5 grams of saturated fat, 210 milligrams of sodium, 15 grams of total carbohydrates, 1 gram of total sugars, 1 gram of fiber, and 2 grams of protein.
Lay’s Wavy El Torito Carnitas Street Taco (Marina Del Ray, CA)
Now we get to the places I’ve never been to. Carnitas were my go-to Mexican order before I decided to stop eating pork. Well, I broke my resolution because these chips actually have pork listed as an ingredient. They definitely taste like charred pulled Mexican-style pork, albeit weakly.
They start with a very slight sweetness that I attributed to the sauce El Torito must use to simmer the pork. There’s a little blast of lime and fresh chopped onion in there too. There’s a weird, dull “dryness” to these that I persuaded myself was supposed to mimic the tortilla. These don’t POP as much the rest of the lineup, but they’re still pretty tasty, and I love that they’re Wavy.
Purchased Price: $2.50
Size: 7 3/4 oz bag
Purchased at: ShopRite
Rating: 7 out of 10
Nutrition Facts: (15 chips) 150 calories, 10 grams of fat, 0 gram of trans fat, 1.5 grams of saturated fat, 210 milligrams of sodium, 15 grams of total carbohydrates, 1 gram of total sugars, 1 gram of fiber, and 1 gram of protein.
Lay’s Cocina Azul Chile Relleno (Albuquerque, NM)
Full transparency, I didn’t even know what this was – some kinda egg and cheese mix stuffed inside a pepper? Sure, why not, that sounds good. Well, after eating the chip, I’m gonna make it my duty to seek out the actual dish.
These chips smell and taste like a light queso dip. The chile pepper tastes both crisp and vibrant while giving off the perfect amount of heat. They’re not really too spicy, which I appreciated. There is also definitely an “eggy” taste, like cheesy scrambled eggs that peek out towards the finish. These are probably the saltiest of the bunch, and I imagine some may think they’re too mild overall, but I’m a big fan.
Purchased Price: $1.89
Size: 2 5/8 oz bag
Purchased at: 7-Eleven
Rating: 9 out of 10
Nutrition Facts: (15 chips) 160 calories, 10 grams of fat, 0 gram of trans fat, 1.5 grams of saturated fat, 180 milligrams of sodium, 15 grams of total carbohydrates, 1 gram of total sugars, 1 gram of fiber, and 2 grams of protein.
Lay’s Party Fowl Nashville Hot Chicken (Guess Where, TN)
Now I’ve had plenty of hot chicken in my life, but I’ve never had Nashville-specific hot chicken, so forgive me if I say anything out of line.
As you’d expect, these are the hottest chip in the bunch. I’d put them slightly under the standard “Flamin’ Hot” heat, which keeps them very snackable. These are undeniably chicken-flavored, but they mostly tasted like crispy chicken skin to me.
They had that “dryness” that I mentioned in the Carnitas review, that I can’t quite find a better word for. I like it, though. The hot sauce flavor doesn’t have any particular ingredient I can pinpoint. Google tells me they usually use cayenne and brown sugar, but I didn’t necessarily get that, nor were they listed as ingredients.
There’s a pickle on the bag, but I don’t believe this has any pickle flavor. I would have loved a little splash of dill, but not a huge deal.
Purchased Price: $2.50
Size: 7 3/4 oz bag
Purchased at: ShopRite
Rating: 8 out of 10
Nutrition Facts: (15 chips) 150 calories, 10 grams of fat, 0 gram of trans fat, 1.5 grams of saturated fat, 190 milligrams of sodium, 15 grams of total carbohydrates, 1 gram of total sugars, 1 gram of fiber, and 2 grams of protein.
So, there ya have ’em. I pretty much loved all five, but a couple were near perfect. I can’t be super confident that three are perfectly accurate to the specific restaurant dish they’re copying, but judging from the two I know, I bet they’re pretty spot on.
Maybe I’m just an easy (Frito) lay, but I’m really impressed. These might be the most complex flavor profiles Lay’s have tackled to date, and they nailed ’em. Basically, every intended ingredient of each dish came through for me. That never happens.
According to the bags you have until 9/10/20 to try these. Don’t drag your feet. Otherwise, you’ll have to drive coast to coast to try the real things.
Oh, and if anyone from Frito Lay is reading this, I dare you to make my last flavor submission – Onion Knish with Spicy Mustard!