I thought Pillsbury was leapfrogging this edible cookie dough trend when it upgraded its existing Ready to Bake refrigerated cookie dough packs with a “safe to eat raw” seal and instructions to either eat OR bake them. It was pretty clever, but I guess even the Pillsbury Dough Boy couldn’t resist something in bite-form! So, three Snackable Cookie Dough Bites flavors rolled out: Birthday Cake, Chocolate Chip, and Peanut Butter Chocolate Chip.
He may just be dipping his toe in the water as it doesn’t seem like they’re available nationally yet. Interwebz intel says it’s only at Meijer stores, a regional Midwest grocer, for now.
I hope all of these make it, but with some changes, though. These are overall enjoyable. They’re at the same price point and package size as Ben & Jerry’s Cookie Dough Chunks. But, with each piece at almost twice the size of Ben & Jerry’s offering, it somehow seems like a better value to me. The mind (and stomach) works in mysterious ways. Their texture is perfect right out of the bag – just like a freshly mixed batch ready to go into the oven. Another plus is that this form doesn’t require any utensils. That’s a win-win-win in my book.
In regards to specific tasting notes, I would rank the flavors from “STEAL IT FROM THE DOUGH BOY NOW – GO GO GO!” to just kindly ask him for a sample as follows: Birthday Cake, Chocolate Chip, and Peanut Butter Chocolate Chip.
The “some changes” mentioned above mainly falls on the peanut butter one. I love all things peanut butter, so I had high hopes. But it fell flat on the rich nuttiness I expected. I could tell it was different from the chocolate chip one, though. But it was mostly visual.
It looked like a brown paper bag saturated in grease, which I’m assuming was caused by the extra oils in the peanut butter. I mentioned these bites were larger, but size didn’t make up for flavor as Ben & Jerry’s packed more peanut taste in a smaller form.
The Chocolate Chip one is in the middle of the pack. While the size and texture were just right, it tasted a bit bland to me. Some additional chocolate bits would have definitely helped, but the dough wasn’t as flavorful, which may be a harder fix. I could clearly taste the vanilla, but it was missing another flavor note.
Determined to figure it out, I sat in my kitchen eating one Pillsbury bite, one Ben & Jerry’s Dough Chunk, and a spoonful of Nestle Toll House edible cookie dough in rapid succession. It validated the lack of that je ne sais quoi, so I read the ingredients and noticed that the Dough Boy omitted a critical component present in the other doughs: BUTTER. I gasped audibly at the cardinal sin. Regardless of whether you agree if cookie dough can be considered cookie dough sans butter, it was a satisfying lightbulb moment as it also explained why the peanut butter one didn’t taste as flavorful either.
Birthday Cake ranked at the top because it was wonderfully vanilla-forward, AND the confetti colors didn’t bleed into the surrounding dough, unlike others. The lack of butter in this one didn’t bother me as I wanted that pure sugary vanilla-y taste. I did find myself wondering why I wouldn’t just buy and eat Ready to Bake Confetti Cookie Dough, though. So, I did and found out that we don’t do that unless we want a mouthful of sugary grit. Well, that’s one way to ensure a shopper buys both. Tricky, tricky!
While there are other edible cookie dough bite options, Pillsbury is currently the only brand that offers a birthday cake flavor, which also happens to be the tastiest and most exciting of the Dough Boy’s offerings. The other flavors are truly not bad at all, but they could use some improvement.
Purchased Price: $4.49 each
Size: 8 oz pouches
Purchased at: Meijer
Rating: 7 out of 10 (Birthday Cake), 6 out of 10 (Chocolate Chip), 4 out of 10 (Peanut Butter Chocolate Chip)
Nutrition Facts: (about 5 pieces) Birthday Cake – 120 calories, 4.5 grams of fat, 1.5 grams of saturated fat, 0g of trans fat, 0 milligrams of cholesterol, 55 milligrams of sodium, 19 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 1 gram of protein. Chocolate Chip – 120 calories, 5 grams of fat, 2 grams of saturated fat, 0g of trans fat, 0 milligrams of cholesterol, 65 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 9 grams of sugar, and 1 gram of protein. Peanut Butter Chocolate Chip – 120 calories, 5 grams of fat, 1.5 grams of saturated fat, 0g of trans fat, 0 milligrams of cholesterol, 65 milligrams of sodium, 17 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 2 grams of protein.