The Impulsive Buy

REVIEW: Mtn Dew Cake-Smash

Mtn Dew Cake Smash Can

Mtn Dew Cake-Smash was supposed to come out last year for Mountain Dew’s 80th birthday. But, well, you know, let’s just say it was not a year for celebrating.

And, yes, it’s a bit odd that a beverage marketed to the younger crowd is ancient.

Anyhoo, the brand International Olympic Committee-d it and released it a year after it was supposed to. There was a limited amount to purchase via Mtn Dew’s online store, which predictably sold out within a few hours.

Mtn Dew was kind enough to send samples of the “Dew with a rush of artificial cake flavor,” and after tasting it, I have to say, if Cake-Smash came out last year, it would’ve been a bright spot of 2020. Instead, it’s a 2021 highlight. Actually, it’s a top highlight of my Mtn Dew drinking years.

If you ever get a chance to try it, you’ll probably say something that involves an expletive. Because, holy expletive, this tastes like lemon cake with frosting, and it is Y-U-M-M-I-E. I mean, it’s so good that it makes me forget how to spell.

Although it doesn’t specifically say “birthday cake,” it was created to celebrate a birthday. So I assumed, like with birthday cake-flavored products, it would be either vanilla or chocolate cake. Of course, that was stupid because it’s a Dew, after all. Despite not being what’s considered “birthday cake” in the processed foods universe, I have to say Mtn Dew Cake-Smash captures cake flavor better than most “birthday cake” products.

I don’t know if this will ever make it into brick-and-mortar stores. But I’m going to suggest that it should, and not because I want to make a soda cake with it.

Even though I got samples, I think Cake-Smash is so wonDEWrful that I’m seriously considering spending more than one should on a six-pack on eBay. Or I could just copy and paste the following and direct it to Mtn Dew’s social media accounts every single day until Cake-Smash is in stores.

Hey @MountainDew! Don’t be a Dew Dew Head! Let me buy Cake-Smash in stores!

Childish? Yes. Will I get blocked by Mtn Dew on social media? Probably. Will I be put on a blacklist that prevents me from getting free Mtn Dew samples from now on? Probably. Is Mtn Dew Cake-Smash worth the effort? Oh, most definitely. It’s DEWlightful.

Purchased Price: FREE
Size: 16 fl oz can
Purchased at: Received from Mtn Dew
Rating: 9 out of 10
Nutrition Facts: 220 calories, 0 grams of fat, 75 milligrams of sodium, 59 grams of carbohydrates, 58 grams of sugar, 58 grams of added sugar, and 0 grams of protein.

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