The Impulsive Buy

REVIEW Limited Edition 2021 Mtn Dew VooDEW

Limited Edition 2021 Mtn Dew VooDEW Cam

“This is, as you may recognize, a review for a mystery flavor beverage. That means the author will most likely try to explain what flavor they experienced and it might influence you to taste that flavor. If you don’t want to be spoiled, turn back now. Consider this your spoiler alert warning. Otherwise, proceed with caution or you might just be the next person in The Impulsive Buy Zone.”

-Rod Sterling (probably)

Normally when I write reviews, I will do extensive history searches for the item(s), but I wanted to go in absolutely blind with this. Googling anything risked me being spoiled.

The first thing that caught my eye was the can’s design. Despite being a Halloween item, the cool blues and yellow accent felt oddly out of place. The art with the grim reaper looks very cool with lots of little easter eggs of the number 3 all over. Mtn Dew has nailed a really cool and cohesive brand design these past few years.

Opening it and taking a sniff, I was slapped with (what my brain perceived to be) fruit punch smell. Taking a sip, however, yielded a whole other experience. The initial sip was a sugar shock. I don’t drink a ton of sugary beverages, so when I do it takes my taste buds a few seconds to move past the first sugar rush. After a moment, I was able to start working through the flavor. It was so familiar and at the tip of my tongue.

I poured the rest into a cup with ice and sipped it while trying to distract myself. It was here that I noticed its cloudy white color. The lack of color made my brain even more confused as to what it was tasting. I figured if I wasn’t actively TRYING to figure it out, it would come to me. Then, as if I discovered a new element, I exclaimed, “BLUE RASPBERRY!”

After being more or less sure of this, I sought out some history on the previous versions of this mystery beverage. The first release in 2019 was revealed to be candy corn and 2020 was fruit candy explosion (Skittles). It was also then that I learned the packaging had given hints in previous years as to what the flavor was with its color scheme.

Once again, I had an epiphany: the flavor is blue raspberry taffy. Three reasons I believe this to be right: The pattern of the flavors seem to be candy, the can itself is supposed to give a hint (and it’s blue raspberry blue), and going with the theme of three’s the name Blue Raspberry Taffy is three words. Okay, the last reason might be a little odd but I’m sticking with the pattern of threes here.

My only real complaint is that initial overpowering sweetness, but that’s totally a me thing. Putting it over ice allowed me to really taste the flavor, not just the sugar. I’m so excited to see more people try and share what they taste because I just know that it’s probably going to be all over the board. However, we’ll find out on October 31st what the flavor is from Mtn Dew. I will save a can to (hopefully) cheers my being right.

Purchased Price: $4.98 (12-pack)
Size: 12 oz can
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (1 can) 160 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 55 milligrams of sodium, 44 grams of carbohydrates, 0 grams of fiber, 44 grams of sugar, and 0 grams of protein.

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