The Impulsive Buy

SPOTTED: Simple 7Up

Simple 7Up Display

This isn’t brand spankin’ new because it was tested in certain regions a year ago. I’m not sure if the testing has expanded or if there’s a slow nationwide rollout going on. But there’s no mention of it on 7Up’s website or social media. What’s simple about his 7Up? It has six ingredients. Since it’s only six, I’m going to list them here: filtered carbonated water, sugar, citric acid, lemon extract, lime extract, and stevia leaf extract. (Spotted by @JonJDGates at Baker’s and Robbie at Walmart.)

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