REVIEW: Simple 7UP

Simple 7Up Box

What is Simple 7UP?

7UP has employed the KISS principle (“Keep It Simple, Stupid”) and brought us all a pared down version of its lemon-lime soft drink. Simple 7UP is as uncomplicated as possible with only six real ingredients: filtered carbonated water, sugar, citric acid, lemon extract, lime extract, and stevia leaf extract.

How is it?

Simple 7Up Top

I was optimistic about this soda as I smelled it in the can since it had a much more distinct lemon and lime scent than I’m used to from 7UP. When I took a sip, it initially excited me with its exceptionally light and crisp flavor, reminding me of a sparkling citrus juice beverage. Unlike regular 7UP, which encases blended lemon-lime flavor in a rounded syrupiness, Simple 7UP had noticeably separate flavors of lemon and lime that were lightly sweetened and incredibly fresh in the carbonated water. And despite using extracts instead of juice, the taste of each managed to shine without being too strong.

Simple 7Up Glass

But then the stevia had to go and complicate things. The sip that started off so strong quickly turned bitter yet off-puttingly sweet, then had the audacity to finish on that terrible note. And so it went for each sip until I’d had enough about half of a can in.

The highs were so high and the lows were so low, I’m honestly not sure how I feel about this soda.

Anything else you need to know?

It seems like 7UP isn’t sure how they feel about it either, since there’s barely any mention of the beverage from the brand online; it’s conspicuously absent from the product section of its website. I found one article saying Simple 7UP was being test-marketed about a year ago, but couldn’t find any information about this rollout.

Additionally, I was surprised to learn the original 7UP also only contains six ingredients. So, keep in mind the simplicity here lies in the “real”ness of the ingredients themselves, not their quantity.

Conclusion:

Simple 7Up Can

Simply said, I’m torn. I loved how five of the six ingredients worked together, but the inclusion of stevia caused each sip to end on a flavor repellent enough for me to decide to not purchase again. Anyone who’s ever seen how much sugar is in a lemonade recipe can understand the hesitation to make sugar the only sweetener in a citrus soda, but it’s hard to not imagine how spectacular Simple 7UP could have tasted if they had kept it even simpler.

Purchased Price: $6.49
Size: 12 pack (12 oz cans)
Purchased at: Ralphs
Rating: 5 out of 10
Nutrition Facts: (1 can) 110 calories, 0 grams of fat, 40 milligrams of sodium, 28 grams of total carbohydrates, 28 grams of total sugars, and 0 grams of protein.

15 thoughts to “REVIEW: Simple 7UP”

  1. Stevia can be a hard sell for many. I’ve gotten much more used to it as I’ve had more and more stevia drinks, but I don’t know if I’ll ever truly accept it. I do want to try this still.

  2. Hmm, I may have to give this one a try, if it’s available here. Stevia’s the one sugar substitute I can stand as a primary sweetener, so as a secondary one? I’m game.

  3. 7 UP has always been my go-to lemon lime soft drink. The one by Coke has always tasted nasty IMO although kids may enjoy it more. If the “real” 7 UP also has 6 ingredients what did the stevia replace. I agree with the reviewer that my first thought was that it tasted more like Sprite than the drink I’ve grown accustomed to. I really didn’t notice the Simple written on the 12 pack and thought it was just different packaging. I won’t get fooled again with their New Coke experiment.

    1. I agree there is such an aftertaste with the simple 7-Up! They need to keep it the regular 7-Up especially when you’re sick it is such a relief to be able to go to the standard! I thought I was buying the regular 7-Up because it looked just like the Cannes other than the word simple. You’re trying to pass something off that really isn’t the original and I can taste the Stevia which is awful.

  4. I have no problem with Stevia. And the missing ingredient from 1929 is Lithium. Can’t include that today. I love the taste of Simple 7UP. I guess I’m the oddball.

  5. I’ve had stevia before and it was ok. However. Somrthing here is not good
    Won’t buy it again

  6. I have always been suspicious of products that have so many ingredients. Who knows what each one of those ingredients does by itself or in combination with all the other ingredients. Doctors tell us not to mix certain drugs, and it would seem to be reasonable that such advice would apply to the ingredients in food products as well. Yes, that is just a hunch not based upon science, but in my somewhat strange approach to knowledge, it makes some sense. Please do not take this harshly, but the taste of simple is very close to the taste of original 7UP, and both are different from competitors. Now here is a suggestion for any soft drink bottler: Back in the day, I loved a drink known as Golden Girl Sundrop Cola. Mountain Dew is similar, but that drink was a little better than Mountain Dew.

  7. Have enjoyed this soft drink for 50 years, the after taste of stevia ruins 7up, will not buy it again unless the other formula is available for purchase, I am all for change if it is better, however, in this case, don’t try to fix something that isn’t broken.

    1. I agree there is such an aftertaste with the simple 7-Up! They need to keep it the regular 7-Up especially when you’re sick it is such a relief to be able to go to the standard! I thought I was buying the regular 7-Up because it looked just like the Cannes other than the word simple. You’re trying to pass something off that really isn’t the original and I can taste the Stevia which is awful.

  8. I literally hate it. I drink two cases of 7up a week. It has the worst parts of Sierra Mist and Sprite in one drink.

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