REVIEW: Simple 7UP

Simple 7Up Box

What is Simple 7UP?

7UP has employed the KISS principle (“Keep It Simple, Stupid”) and brought us all a pared down version of its lemon-lime soft drink. Simple 7UP is as uncomplicated as possible with only six real ingredients: filtered carbonated water, sugar, citric acid, lemon extract, lime extract, and stevia leaf extract.

How is it?

Simple 7Up Top

I was optimistic about this soda as I smelled it in the can since it had a much more distinct lemon and lime scent than I’m used to from 7UP. When I took a sip, it initially excited me with its exceptionally light and crisp flavor, reminding me of a sparkling citrus juice beverage. Unlike regular 7UP, which encases blended lemon-lime flavor in a rounded syrupiness, Simple 7UP had noticeably separate flavors of lemon and lime that were lightly sweetened and incredibly fresh in the carbonated water. And despite using extracts instead of juice, the taste of each managed to shine without being too strong.

Simple 7Up Glass

But then the stevia had to go and complicate things. The sip that started off so strong quickly turned bitter yet off-puttingly sweet, then had the audacity to finish on that terrible note. And so it went for each sip until I’d had enough about half of a can in.

The highs were so high and the lows were so low, I’m honestly not sure how I feel about this soda.

Anything else you need to know?

It seems like 7UP isn’t sure how they feel about it either, since there’s barely any mention of the beverage from the brand online; it’s conspicuously absent from the product section of its website. I found one article saying Simple 7UP was being test-marketed about a year ago, but couldn’t find any information about this rollout.

Additionally, I was surprised to learn the original 7UP also only contains six ingredients. So, keep in mind the simplicity here lies in the “real”ness of the ingredients themselves, not their quantity.


Simple 7Up Can

Simply said, I’m torn. I loved how five of the six ingredients worked together, but the inclusion of stevia caused each sip to end on a flavor repellent enough for me to decide to not purchase again. Anyone who’s ever seen how much sugar is in a lemonade recipe can understand the hesitation to make sugar the only sweetener in a citrus soda, but it’s hard to not imagine how spectacular Simple 7UP could have tasted if they had kept it even simpler.

Purchased Price: $6.49
Size: 12 pack (12 oz cans)
Purchased at: Ralphs
Rating: 5 out of 10
Nutrition Facts: (1 can) 110 calories, 0 grams of fat, 40 milligrams of sodium, 28 grams of total carbohydrates, 28 grams of total sugars, and 0 grams of protein.

REVIEW: 7UP Pomegranate (2021)

Pomegranate 7 Up  2021 Bottle

What is 7UP Pomegranate?

First introduced in 2007, and not seen on shelves since 2016, this limited edition product makes its return just in time for the winter season. Bright red, this soda combines pomegranate flavor with the standard 7UP lemon-lime.??

How is it?

Holiday themed sodas are easily one of my favorite things about the dark, cold months ahead. Drinks that are normally cloyingly sweet affairs now have an edge to them that makes them extremely enjoyable.

Pomegranate 7 Up  2021 Top

7UP Pomegranate, however, falls short of impressing me. Instead of the pomegranate hitting first, it’s overwhelmingly the standard lemon lime taste. The red fruit comes towards the end, but not the way I was hoping for. It’s very subtle and seems to dull the sweetness associated with lemon lime soda more than add a new flavor profile. It’s definitely not like the pomegranate-flavored Red Bull I tried a few weeks ago.

Pomegranate is just a hard flavor to execute, but I do applaud 7UP for at least swerving left when most companies swerve right (cranberry) when it comes to adding holiday tastes to their products.

Anything else you need to know?

This site did a review of it when it first came out in 2007. I avoided reading it until I had finished my own review. Apparently the pomegranate wasn’t strong then either. You’d think they’d have tweaked it a bit in the last 14 years.


Pomegranate 7 Up  2021 Label

While a perfectly drinkable item, it fails to deliver the pomegranate flavor in any meaningful way. It tastes more like a slightly less sweet, bright red 7UP than a whole new variety.

Purchased Price: $1.25
Size: 2 Liter
Purchased at: Walmart
Rating: 5 out of 10
Nutrition Facts: (12oz) 140 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 39 grams of carbohydrates, 0 grams of fiber, 38 grams of sugar, and 0 grams of protein.