The Impulsive Buy

REVIEW: Red Bull Summer Edition Strawberry Apricot Energy Drink

Red Bull Summer Edition Strawberry Apricot Energy Drink Can

I’ve said it before, and I’ll say it again, it ain’t summer until Red Bull says it’s summer.

Well, folks, I’m thrilled to tell you that Red Bull says it’s summer.

Play that theme music!

(NOTE: That theme music is “Rebel Rebel” by David Bowie, but instead of “Rebel,” it’s “Red Bull,” and it’s just that line, over and over, for four minutes. I won’t lie, it gets old pretty quickly.)

I’ll tell you what doesn’t get old pretty quickly, the flavor of this year’s Red Bull Summer Edition – Strawberry Apricot.

This has gotta be one of the more exciting energy drink flavor profiles I’ve seen in a while, and that’s because apricot is a criminally underutilized fruit.

I wracked my brain and couldn’t think of a single drink featuring apricot. I guess Red Bull has gotten so far down the fruit list that it decided to finally dip its toe in uncharted waters, although I do think they wussed out a bit by cutting apricot with the way more familiar strawberry.

Upon cracking the can, the scent of sour strawberry candy smacked me in the face. That was kinda what I feared would happen. I had very little faith that the apricot would rise above or even run parallel to the strawberry.

Well, unfortunately (but not really…), I was right, and the strawberry flavor popped right out of the gate. That’s not to say I didn’t get a hint of apricot.

The fruit has a distinctive aftertaste to it. When they’re ripe, they start sweet and finish with a little sour kick. That was pretty much what happened with this drink.

I think apricot pushed through in another way because I don’t know how to describe this flavor as anything other than “soft.” Perhaps I’m being influenced by the texture of the fruit itself, but this was one of the more delicate Red Bull varieties I can ever remember drinking, and I think I’m gonna give credit to the apricot there. It wasn’t harsh at all, and that supporting flavor did its best to mute the more dominant strawberry in a way I found super light and refreshing.

Actually, I’ll tell you what this ultimately reminded me of – Strawberry Fruit Roll-ups.

After a little while, that’s all I could think of, but it wasn’t just Strawberry Fruit Roll-up, it was also apricot fruit leather. I guess that makes sense because when I think of the more “upscale” fruit leathers, three flavors come to mind – strawberry, raspberry, and apricot. I always enjoyed those as a kid, and I rode a little nostalgia wave with each additional sip.

As for the “energy” aspect, this could’ve just hit me on the right day at the right time because man, it gave me a serious energy boost. That rarely happens anymore, so I considered it a huge bonus. I feel like the electric orange can also had a hand in hyping me up.

Overall, I think most loyal Red Bull drinkers will dig this year’s summer edition, even you weirdos who call apricots, “Ape-ricots.” There’s a lot to like here.

Ok, the review’s over. You can go ahead and kill the theme music now.

Purchased Price: $2.50
Size: 12 fl oz can
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: 160 calories, 0 grams of fat, 125 milligrams of sodium, 40 grams of total carbohydrates, 38 grams of total sugars, and 0 grams of protein.

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