The Impulsive Buy

REVIEW: Coca-Cola Limited Edition Byte

Limited Edition Coca Cola Byte Can

Limited Edition Coca-Cola Creations Zero Sugar Byte, which I will refer to as Coca-Cola Byte for the rest of this review because my fingers threaten to go on strike if forced to type the full name over and over again, can only be purchased online from Coca-Cola’s online store for $14.77 plus shipping. For that amount, you get two cans of the cola, a pixel-shaped box, a sticker, access to an AR game, and maybe the regret of spending $14.77 plus shipping on a soda that kind of bites.

Coca-Cola describes Byte as “pixel-flavored,” but with many sips, I wondered if this is what raspberry-flavored cardboard tastes like. It’s a flavor that makes my face scrunch up slightly. Granted, it’s the initial sip that does that, and if I take more right after, they have a mediocre berry-ish flavor that doesn’t cause my face to appear as if it’s collapsing upon itself.

But if I give my taste buds a chance to reset themselves and take another sip, that weird berry taste comes back. Of course, I could solve the issue by chugging all 12 ounces, but for the amount I paid for just two cans, I’d like to be able to enjoy them for longer than a few seconds.

I expected Coca-Cola Byte to be at least decent because of how it smells and how much I liked the first Coca-Cola Creations variety, Starlight. Not even being a Zero Sugar version deterred me from thinking otherwise because, with Starlight, I ended up liking the Zero Sugar version more than the full sugar one.

Also, according to the comments for my review of it, I might be the only person on the planet who likes the regular Coca-Cola Zero Sugar, so I’m familiar with and okay with the artificial sweeteners. But I feel that it’s the aspartame, acesulfame potassium, and Sucralose that make things taste weird because Coca-Cola has proven it can make a decent raspberry-flavored cola sweetened with sugar.

Coca-Cola Byte is as imperfect as a pixelated photo, and its flavor is odd enough that I’m not sure if I’ll even open the second can. Maybe I’ll sell it on eBay to get some of my $14.77 plus shipping back. Heck, I’ll also throw in the sticker, box, and my regret.

Purchased Price: $14.77 plus shipping
Size: 12 oz cans
Purchased at: Coca-Cola’s online store
Rating: 5 out of 10
Nutrition Facts: (1 can) 0 calories, 0 grams of fat, 55 milligrams of sodium, 0 grams of carbohydrates, 0 grams of sugar, and 34 milligrams of caffeine.

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