In an increasingly health conscious market full of zero-calorie sweeteners and unpalatably low-fat Chobani yogurt, PepsiCo decided to throw a proverbial middle finger in the face of personal trainers and inclined-treadmill-users everywhere when they released the first two flavors of Mountain Dew Kickstart back in 2013.
For those of you who don’t know, Mountain Dew Kickstart’s first flavors, Orange Citrus and Fruit Punch, are literally soda for breakfast. Like something out of a cartoon-binge induced dream of a seven-year-old, these two caffeinated flavors promised to give your humdrum morning that “kick” it so desperately needs.
Yet, amid skeptics (myself included), this year Mountain Dew Kickstart was ready to expand its caffeinated scissor-kick not just to our boring and mundane mornings, but to our boring and mundane evenings as well. Now available in (the rather unimaginatively named) Limeade and Black Cherry, the energy that these nighttime themed Mountain Dew Kickstarts provide can help you complete the important junk in your life, like applying for a job or finally getting around to completing that custody paperwork for your daughter. I was intrigued.
Because seeing a Mountain Dew product marketed as a breakfast beverage is not something one easily forgets, I knew exactly the retailer that would be carrying its nighttime themed companions. Looks like I was taking a little field trip to my local Walmart.
Amid familiar blue aisles of ridiculously low-priced goods and boxes of $5 movies containing twelve copies of Shrek the Third and an 80s Val Kilmer action flick, I found both new flavors of Mountain Dew Kickstart displayed humbly, at room temperature, on a rack near the checkout. Much like the Orange Citrus and Fruit Punch varieties, the first thing I noticed is that both the Limeade and Black Cherry flavors look suspiciously similar to their energy drink competition. I could not help but think that the familiarly shaped tall 16-ounce cans, colored pull-tabs, and generic labeling were channeling the style of both Monster and Rockstar.
Yet, what these Mountain Dew Kickstarts lack in originality, they certainly make up for in taste, which is surprising considering the executives over at Mountain Dew HQ decided to go with the uninspiring ubiquitous choice of Limeade and Black Cherry. However, I have nothing against these two flavors and I was excited to see how Mountain Dew (now famous for making a variety of beverages that actually have nothing to do with the original Mountain Dew itself) handled each one.
I have always been skeptical of flavors labeled “limeade”. Deep down I really want to believe, really, it’s just that anything labeled “limeade” usually just tastes suspiciously similar to lemon-lime, or just plain lemon for that matter. Yet, despite my general feelings towards the marketing maneuver of all things “limeade”, this Mountain Dew Kickstart incarnation is fantastic. If Mountain Dew can do nothing else, it’s create an exemplary citrus drink. The flavor itself tastes (unsurprisingly) similar to the original Mountain Dew, but totally in a good way. Compared to other energy drinks, Mountain Dew Kickstart Limeade is a refreshing deviation from the guarana fueled, syrupy norm. In fact, if you didn’t tell me this was an energy drink, I would be hard pressed to tell it was anything other than just a new flavor of Mountain Dew.
However, as surprisingly good the Limeade flavor was, I enjoyed the Black Cherry variety even more. I have to admit that yes, I am a bit biased. Of my specifically colored fruits, I’d have to say black cherry trumps blue raspberry any day (get at me Jolly Ranchers!). With this in mind, I was happy to find this Mountain Dew Kickstart version did my beloved black cherry justice. But seriously, this was one of the best black cherry flavors I have ever had. It’s sweet and pleasant, but, like its Limeade companion, not overwhelmingly sugary or “chemical”.
Even though both Limeade and Black Cherry Kickstart may not offer the most original first impression, their fantastic flavors are proof that Mountain Dew absolutely knows what it’s doing in the beverage game. Although, I wouldn’t mind if Mountain Dew tried to pave some completely new path in the world of carbonated beverages.
I kinda want Mountain Dew to get freaky.
(Nutrition Facts – 16 ounces – Limeade – 80 calories, 0 calories from fat, 0 grams of total fat, 0 grams of trans fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 20 grams of total carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, 0 grams of protein. Black Cherry – 80 calories, 0 calories from fat, 0 grams of total fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 20 grams of total carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, 0 grams of protein.)
Item: Mountain Dew Kickstart (Limeade and Black Cherry)
Purchased Price: $1.49 each
Size: 16 fl oz.
Purchased at: Walmart
Rating: 7 out of 10 (Limeade)
Rating: 9 out of 10 (Black Cherry)
Pros: Exemplary flavor. Barely tastes like an energy drink. Great flavor execution.
Cons: Lackluster packaging. Kinda boring flavor names. The fact that Walmart employees are incredibly underpaid.
