The Impulsive Buy

REVIEW: Kraft Easy Mac Cups

Kraft Easy Mac Cups

There’s something about foods in microwavable bowls that are appealing. I guess it’s because those tubby little bastards are just so damn cute.

Roly-poly, if you will.

Look at how cute the Kraft Easy Mac Cup is in the picture above. It makes me was to pinch its cheeks and say things with a lot of vowels in a high-pitched voice, like “goo-goo,” “ga-ga,” “poo-poo,” “wee-wee,” and “meep-meep,” which either makes me sound like I got kicked in the balls or I turned into Beaker from The Muppet Show.

Kraft Easy Mac Cups are so cute that it makes me want to say other things in a high-pitched voice that I know they won’t understand, like “You’re a good little microwavable bowl. Yes, you are. Yes, you are. You’re so cute, I could eat you all up, and I will after I microwave you for about three and a half minutes in water and stir in the powder cheese sauce. Yes, I will. Yes, I will.”

They also make me want to hug and squeeze them like they were little furry animals, but not too hard, because just like squeezing little furry animals too hard, squeezing foods in microwavable bowls too hard will cause their innards to come out.

You know what else is cute about the Kraft Easy Mac Cups? The cute tiny elbow macaroni inside, which look like albino Snork snorkels.

It seems like almost everything about the Kraft Easy Mac Cups are cute, from the chubby bowl to the ingredient monosodium glutamate. Come on, admit it. “Glutamate” is such a cute word to say in a high-pitched voice.

Glutamate. Glutamate.

The instructions are also very cute and drunken Tara Reid easy. Just pull off the cute lid, pull out the cute cheese powder packet, fill the cute cup with water up to the cute designated line, stick the cute cup in a cute microwave for a cute three and a half minutes, pull out of the cute microwave, add the cute cheese powder packet, stir throughly, and consume cutely with a cute fork or cute spoon.

Besides being cute and easy, the Kraft Easy Mac Cups were also tasty and cheap. Who knew that the kindergarden equation of Powder + A Little Water = Paste would turn into something more cheesirific than the white, bland paste I remember eating years ago, during my artsy paper-mache mask making phase.

However, I have to admit that sometimes being cute isn’t so cute.

I didn’t really care for the cute two-ounce serving size, which wasn’t enough for a meal, not even a cute one. Besides that, the less than one gram of dietary fiber wasn’t enough for me to make a cute toot from my cute tush. Also, the 700 milligrams of sodium was probably enough to make my blood pressure go from cute to acute.

But overall, the Kraft Easy Mac Cups make a cute side dish, a cute snack, or a cute hat for a monkey.

Item: Kraft Easy Mac Cups
Price: $1.25
Purchased at: Safeway
Rating: 8 out of 10
Pros: Cute. Quick and easy to make. Cheesirific. Kind of cheap. Cheesy paste. Makes a cute hat for a monkey.
Cons: Small serving size. High in sodium (700 mg). Low dietary fiber. Beaker constantly getting blown up. Me saying things in a high-pitched voice.

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