The Impulsive Buy

REVIEW: Ito En Dr. Andrew Weil for Tea Sencha with Matcha

I don’t know much about Dr. Andrew Weil. All I know is that he’s Oprah’s good friend and has a line of Ito En teas with his name on it, like the Ito En Dr. Andrew Weil for Tea Sencha with Matcha.

Of course, I could assume other things about Dr. Weil by looking at his picture below. He could be Santa Claus. His doctorate could be in the Hippie Dark Arts, which uses free love, Grateful Dead albums, and tie-dye t-shirts for evil. His big, thick, white beard looks like it could holds deep secrets, treasure, or know where in the world is Carmen Sandiego.

I wanted to try the Ito En Dr. Andrew Weil for Tea Sencha with Matcha because I love green tea and anything six degrees of Oprah. I’ve bought all the books from Oprah’s Book Club, which have made wonderful dust collectors, and a subscription to O Magazine, because when Oprah says “jump,” I say, “How high and am I going to get a free car if I do?”

Some of you out there might not be familiar with the terms, “sencha” and “matcha.” Basically, they are both Japanese green teas. In Japanese, sencha means “broiled tea,” while matcha means “rubbed tea.” To explain it better, I’ll refer to the Ito En box, which says:

Sencha–Japan’s celebrated loose leaf tea–receives a brilliant infusion of matcha, the prized tea used in the tea ceremony. To create sencha, tea leaves are steamed and then fired to bring out a distinctive taste. For matcha, shade-grown leaves are meticulously processed and stone-ground to preserve its herbaceous vitality. When paired together, the result is a sparkling green with a smooth yet invigorating taste.

As a regular green tea connoisseur, who drinks it for its high concentration of antioxidants, to represent my Japanese background, and to stop my trembling hands when I’m jonesing for some caffeine, I’ve had my share of green tea over the years and I have to say that the Ito En Dr. Andrew Weil for Tea Sencha with Matcha is a good tasting pre-bagged tea.

Having tried matcha in its actual ceremonial Japanese green tea form, I thought the addition of it to this tea would make it very bitter. If you’ve never had green tea from a Japanese tea ceremony, its bitterness is eye-opening, like splashing your face with ice cold water or unexpectedly walking into the sight of a baby popping out of a birth canal.

Thankfully, the Ito En Dr. Andrew Weil for Tea Sencha with Matcha wasn’t very bitter at all. It wasn’t even as bitter as the Japanese green tea I usually drink, although I’m sure it would’ve been if I steeped it a little more than the instructions on the packaging said.

If there’s one thing that’s slightly bitter about the Ito En Dr. Andrew Weil for Tea Sencha with Matcha, it’s the price, which runs around seven dollars for ten tea bags. My usual green tea on sale costs $1.50 for a box of 16 tea bags; however, if Oprah says I need to buy it, I’ll buy it, just like if Oprah jumped into a volcano, I would follow.

Item: Ito En Dr. Andrew Weil for Tea Sencha with Matcha
Price: $6.99 (10 bags)
Purchased at: Target
Rating: 3 out of 5
Pros: Good green tea. Oprah. Easy to drink. Oprah. Has production date printed on it. Oprah. Green tea is full of antioxidants. Oprah. Not as bitter as my usual green tea. I love you, Oprah. Anything six degree of Oprah.
Cons: Significantly more expensive than my usual green tea. The bitterness of matcha from a Japanese tea ceremony. Hippie Dark Arts.

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