The Impulsive Buy

REVIEW: Chocolate Chex

Chocolate recently has become something like a sexually transmitted disease in the cereal world. Just like one out of four will receive an STD by the age of 25, it seems like chocolate has been infecting one in four cereals.

Take a trip down the cereal aisle and you’ll see them: Special K Chocolatey Delight, Cocoa Puffs, Life Chocolate Oat Crunch, Cocoa Pebbles, Bran Flakes Chocolate, Cocoa Krispies, and many more. Another that has been recently infected with chocolate is good ol’ Chex cereal.

To be honest, I’ve never eaten Chex cereal any other way besides Chex Mix, just like I’ve never eaten regular Rice Krispies in any way other than Rice Krispies Treats. Chex Cereal comes in a variety of flavors, but I never had the desire to consume the checkboard cereal with milk until now with the new Chocolate Chex. I guess I believe chocolate makes everything better. That is why I will eat some chocolate when I’m a father and am forced to watch Disney’s High School Musical 8…for the tenth time.

According to the box, Chocolate Chex has a touch of cocoa, which was basically cocoa powder toasted into it, but I really wished instead of a touch it had a welcomed fondling or groping of cocoa. Not all the pieces were chocolatey. It seemed like there was an equal amount of chocolate and plain Chex cereal in the box. The chocolate cereal pieces were obviously chocolatey, but the non-chocolate pieces were unexciting.

If the cereal was chocolatey throughout, it probably would’ve been a better cereal. Instead it was decent cereal that seemed to lose some of its chocolatey flavor when eaten with milk. The chocolate did make the milk chocolatey-looking, but not very chocolatey-tasting.

Actually, eating Chocolate Chex dry was much better than eating it wet. This makes me believe that it would make an awesome Chocolate Chex Mix with chocolate-covered pretzels and chocolate-covered peanuts.

With chocolate finding its way into more cereals, I wonder how long it will take for Chocolate Raisin Bran, Chocolate Grape Nuts, or Kashi Chocolate Good Friends Cereal to become a reality. If chocolate helps those cereals become better, we may see a chocolate epidemic spread throughout other products.

(Nutrition Facts – 3/4 cup serving size – 2.5 grams of fat, 0.5 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 60 milligrams of potassium, 26 grams of carbs, less than 1 grams of fiber, 8 grams of sugar, 17 grams of other carbs, 2 grams of protein, and a shitload of vitamins and minerals.)

Item: Chocolate Chex
Price: FREE (14.25 ounces)
Purchased at: Received from some nice PR people
Rating: 6 out of 10
Pros: Tastes better without the milk. Would make a mean Chex Mix. Kosher and Pareve (for my Jewish friends). Full of vitamins and minerals. Part of a complete breakfast or part of a lazy bachelor’s dinner. Chocolate makes everything better. Bras.
Cons: Not all of the cereal is chocolate covered. Loses some of its chocolatey flavor when eaten with milk. No chocolate milk. High School Musical 8.

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