The Impulsive Buy

REVIEW: Baskin-Robbins BRight Choices Premium Churned Light Ice Cream (Vanilla & Chocolate)

Ice cream is the GREATEST COMFORT FOOD THAT TAKES YOU ON AN EMOTIONAL ROLLER COASTER RIDE EVAR!

That’s right. You read what I typed with my caps lock key on. How many foods out there can make you feel so good while eating it, but make you feel so bad after eating it?

It’s like illegal drugs with their highs and lows. And just like illegal drugs, you can get ice cream anytime of the day because dealers, like most convenient stores and Wal-Marts, are available 24 hours a day. As long as you’ve got the money, you can get your honey. Pints of ice cream are like nickelbags, half gallons are like bricks, and those three gallon tubs of ice cream are like all-you-can-smoke buffets.

As I wrote earlier, the problem with ice cream is that it makes you feel bad after eating it. The saturated fat that comes with good ice cream is like the THC in weed, you know it’s bad for you, but it’s what makes it so good. Thankfully, Baskin-Robbins has created their BRight Choices Premium Churned Light Ice Cream that has 50% less fat and 20% fewer calories than their regular ice cream.

The Premium Churned Light Ice Cream comes in a few flavors, but I chose milk chocolate and vanilla varieties because I love the message behind the Paul McCartney and Stevie Wonder song “Ebony and Ivory” and I try to bring them together as much as possible and because the Baskin-Robbins I went to only had three Premium Churned flavors to choose from.

When I put Premium Churned ice cream into my warm mouth I thought it wasn’t as creamy as regular full-fat, pants-ripping ice cream. Between the two flavors, the vanilla one was my least favorite because it tasted exactly how I expected a 50% less fat ice cream should taste — kind of bland. The vanilla flavor wasn’t very strong and I felt it didn’t come close to tasting like full-fat, pants-button-popping-off ice cream, which was disappointing because the milk chocolate flavor was a different story. If someone were to give me the Premium Churned Milk Chocolate Light Ice Cream while I was blindfolded with my limbs restrained in a torture rack and a leather-clad woman named Olga feeding me spoonfuls of it in between the whip lashes she’s giving me, I wouldn’t think it was a reduced fat ice cream. It was surprisingly good and really chocolatey.

Hopefully the Baskin-Robbins BRight Choices Premium Churned Light Ice Cream won’t make you feel so bad after gorging on them. With 50% less fat and 20% less calories than their full-fat counterparts, the roller coaster ride you’ll have after eating them will feel like Mr. Toad’s Wild Ride instead of Space Mountain.

(Nutrition Facts – 2.5 ounce scoop – Vanilla – 130 calories, 4.5 grams of fat, 3 grams of saturated fat, 20 milligrams of cholesterol, 70 milligrams of sodium, 19 grams of carbs, 1 gram of dietary fiber, 18 grams of sugar, 4 grams of protein, 6% Vitamin A, 2% Vitamin C, and 15% Calcium. Milk Chocolate – 130 calories, 4.5 grams of fat, 2.5 grams of saturated fat, 15 milligrams of cholesterol, 75 milligrams of sodium, 20 grams of carbs, 1 grams of dietary fiber, 18 grams of sugar, 4 grams of protein, 6% Vitamin A, 2% Vitamin C, 15% Calcium, and 2% Iron.)

Item: Baskin-Robbins BRight Choices Premium Churned Light Ice Cream (Vanilla & Chocolate)
Price: FREE (received coupons from nice PR folks)
Size: 1 pint
Purchased at: Baskin-Robbins
Rating: 8 out of 10 (Milk Chocolate)
Rating: 6 out of 10 (Vanilla)
Pros: Milk Chocolate flavor was surprisingly really good and chocolatey and didn’t taste like a reduced fat ice cream. 50% less fat and 20% less calories than Baskin-Robbins’ regular ice cream. “Ebony and Ivory” is a classic song. Being blindfolded, restrained in a torture rack, and whipped by a leather-clad woman named Olga.
Cons: Not as creamy as full-fat ice cream. Vanilla flavor was kind of bland. The BRight Choices Premium Churned Light Ice Cream doesn’t come in a lot of flavors. The bill for being blindfolded, restrained in a torture rack, and whipped by a leather-clad woman named Olga.

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