The Impulsive Buy

REVIEW: Pepsi Throwback and Mountain Dew Throwback

All right Pepsi, this time I’m ready for your new…I mean, retro Pepsi Throwback and Mountain Dew Throwback sodas. I’ve got money to buy them and space to hold them, so I’m already several steps ahead of you. I’m going to hoard those Throwback bitches like I’m stocking up my fallout shelter for the next decade after someone releases a deadly virus that turns people into mindless zombies or whatever else video game designers think the post-apocalyptic future will consist of.

I already have a lot of regret from not stocking up on Crystal Pepsi, Pepsi Summer Mix, Pepsi Blue, Pepsi Twist and Pepsi Holiday Spice, although my stomach lining probably doesn’t feel the same way. At the time, I thought they were going to be around forever, so it didn’t dawn on me that I should buy out every store within a 50 mile radius. If only I knew then what I know now, I would be sipping on a vintage bottle of Crystal Pepsi as I type this, making retro hipsters everywhere jealous, and I would be making tens of dollars selling an occasional bottle or can on eBay to some kid who saw a segment about it on VH1’s I Love The 90s.

Pepsi Throwback and Mountain Dew Throwback takes drinkers to a time when sodas weren’t sweetened with high fructose corn syrup (HFCS), instead they were sweetened with real, natural sugar. It was also a period when disco wasn’t annoying, Larry King had only three marriage under his belt and all it took for a woman to get a guy horny was to show one of her bra straps.

I thought using real sugar was going have the same effect a bikini has on Jessica Alba’s body — making them much sweeter. But the real sugar seems to mute the flavor of both sodas. Or maybe I’m mistaking that for the lack of bite these don’t have, but the HFCS versions do have, which for a few the bite feels somewhat like you’re a ShamWow spokesperson getting your tongue bitten by a prostitute.

Both sodas also seem to be less carbonated, which makes them easy to drink and smooth as it slides down my gullet. But perhaps it’s too smooth because I could see how some people might think they’re drinking a flat soda. At least all this smoothness and drinkability (yeah, I know it’s not a real word) makes my burps feel cleaner and less harsh.

If you were to have your own personal Pepsi Challenge blind taste test, you could definitely tell the difference between the Throwback versions and the regular versions. I could taste a difference and, despite my belief that the real sugar might be muting the flavor, I definitely prefer the Throwback versions because they have a cleaner and crisper taste than their HFCS cousins.

Unfortunately for me, the Pepsi Throwback and the Mountain Dew Throwback are only here for a limited time, so I’m going to start hoarding them in 3…2…1.

(Nutrition Facts – 1 can – Pepsi Throwback – 150 calories, 0 grams of fat, 40 milligrams of sodium, 40 grams of carbohydrates, 40 grams of sugar, 0 grams of protein and 38 milligrams of sweet, sweet caffeine. Mountain Dew Throwback – 170 calories, 0 grams of fat, 50 milligrams of sodium, 44 grams of carbohydrates, 44 grams of sugar, 0 grams of protein and 54 milligrams of sweet, sweet caffeine.)

Item: Pepsi Throwback and Mountain Dew Throwback
Price: FREE
Size: 12 ounces
Purchased at: Received from marketing firm
Rating: 7 out of 10 (Pepsi Throwback)
Rating: 7 out of 10 (Mountain Dew Throwback)
Pros: Cleaner and crisper than their HFCS cousins. Sweetened with real sugar. No HFCS. No bite. Easy to drink. Makes my burps feel less harsh. Sweet, sweet caffeine.
Cons: Dear Lord, they have a lot of sugar. Only here for a limited time. Some people might mistake the smoothness of the sodas as being flat. I miss Crystal Pepsi and Pepsi Holiday Spice. Getting your mugshot posted on The Smoking Gun. Disco.

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