The Impulsive Buy

REVIEW: Rita’s Swedish Fish Italian Ice

The country of Sweden is known for many things, like disco songs about dancing queens who are jailbait, safe cars, oddly shaped furniture and, according to every single porno and Spike TV’s MANswers, easy, big-boobed blonde chicks.

However, to American children Sweden is known for its candied fish (and maybe the easy, big-boobed blonde chicks, thanks to issues of Penthouse). Unlike the country of Sweden, Swedish Fish are diverse and come in several flavors like lime, lemon, Salmiak purple and the iconic red. Apparently, nobody can identify what flavors red and purple are since they are unique to the candy. Swedish Fish are pretty much wine gums.

I fell in love with this type of candy over ten years ago during a vacation to Europe. Being eleven, I thought there was actual wine in these chewy candies. So, of course, when I brought them back and gave some to my friends, we acted “buzzed.” When I later found out there wasn’t any booze in them, I of course didn’t tell my friends, who continued to act like miniature Courtney Loves.

I can now relive those days thanks to Rita’s new Swedish Fish Italian Ice.

When I go to Rita’s, I usually get my standard mint chocolate chip, cherry, chocolate or mango treat, but the other day while walking in a rainstorm to get some (I will brave the elements for Rita) I saw a sign for the new flavor and I just wanted to get on my knees and thank whoever came up with this heavenly concoction. Of course, I didn’t actually do that, but even if I did, it wouldn’t be the craziest thing to see in Center City, Philadelphia. It’s nothing compared to seeing the 250 pound cross-dresser with a blonde wig and a R.I.P Dale Earnhardt tattoo.

As you can tell, if you’re not colored blind, the Rita’s Swedish Fish Italian Ice is the red flavor. If you’re wondering what the hell Italian Ice is, it’s slush or whatever you may call it in your respected region of the globe. I apologize in advance if you have never tasted what I call, “The Nectar of the Gods.” After trying it, I swear to you, life became a little bit brighter, I could hear angels singing sweet songs and my tongue was pretty much saying, “MORE! MORE! MORE!”

It’s THAT good.

The Swedish Fish Italian Ice tastes exactly like the candy. There is no denying that it’s Swedish Fish flavored. In fact, it’s better than the candy because the texture and coldness really brings out the flavor. I’m a fan of the Slurpee, but their flavors (with the exception of Pepsi and Coca-Cola) tend to only resemble the actual flavor.

Like all Rita’s Italian Ices, the Swedish Fish flavor comes in three sizes — kids, regular and large — and I’m sad that I only got a regular, because it’s THAT good. I also suggest if you’re near a Rita’s location, try this flavor ASAP, because unlike the songs of ABBA, it will be around for only a limited time.

(Nutrition Facts – 1 regular cup – 320 calories, 0 grams of fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 80 grams of carbohydrates, 0 grams of fiber, 77 grams of sugar, 0 grams of protein, 2% calcium and 2% vitamin C.)

Item: Rita’s Swedish Fish Italian Ice
Price: $2.60 (varies by location)
Size: Regular Size
Purchased at: Rita’s
Rating: 10 out of 10
Pros: Tastes exactly like red Swedish Fish. Fat free. Texture and temperature makes it taste better than the actual candy. Sweden’s many great contributions to the world of low priced furniture, safe automobiles, disco anthems and easy women. Having a Rita’s location within walking distance to get my fix.
Cons: Only available for a limited time. Swedish stereotypes. Disco songs that get stuck in my head. Rita’s isn’t available everywhere. Salmiak-flavored Swedish Fish is not available in America.

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