The Impulsive Buy

REVIEW: Cinnabon Pecanbon Center of the Roll

Cinnabon Pecanbon Center of the Roll

Ah, Cinnabon. You are the destroyer of diets, the widener of waistlines. You ought to be the adversary of ample alliterators like myself, and yet I have never gained an ounce of weight from your baked goods.

This is because I only eat Cinnabon in airports, and as everyone knows, airport calories don’t count. You get so stressed out from traveling and you have to burn so much extra energy to stop yourself from screaming at the little boy kicking your seat the entire flight that your body allows you to eat whatever you want, and everything still comes out even in the end. Airport calories are close relatives of “It’s finals week and I’ve done no reading all semester” calories, “I’m still at the office way past midnight” calories, and “I just had a breakup and have to eat my feelings” calories. Obviously, none of these calories should be held against you. This was all a very convoluted way of saying thank goodness I had to go to an airport this Thanksgiving break. Otherwise, we’d have no review of the Cinnabon Pecanbon Center of the Roll.
 
Cinnabon offers its new Center of the Roll (CotR from now on) in both classic and Pecanbon varieties, with pecans and caramel added to the latter. Given that the company website describes the CotR as just “the ooey, gooey middle” of a Classic Roll, I had been expecting something the size and shape of a Minibon but with a gooier texture. What I got was… well, it was sort of hard to say what I got at first, as everything had been placed in a big cup and drenched in cream cheese frosting. It seems like they split up the inner layers of a Classic Roll, cut the layers into slightly smaller chunks, and just put a handful of chunks into each cup. The separated nature of the CotR allows the cream cheese frosting to drip naturally through the cracks and get on each individual piece, sparing the eater of having to make the difficult decision of whether to ration the frosting on top or splurge on the extra cup of frosting. (Hint: in that situation, always go with the extra cup. It’s only 99 cents more, and you’re already eating a Cinnabon. As the proverb goes, “in for a penny, in for a pound.”)
 
And yes, the CotR actually does seem to be from the center of the roll.  At the very least, the pieces are too soft to be from the outside of the roll, and the sponginess of the chunks plays really well with the crunchiness of the pecans. The caramel, however, was rather disappointing. There was enough caramel to change the color of the frosting noticeably, yet I could barely catch any hint of its flavor. Upon further review, I suppose it’s not the caramel’s fault. My expectations of its effect were just unrealistic, and the Cinnabon product designer’s intentions are unclear. The cream cheese frosting is so tasty because it adds a tartness that melds with and subdues what is otherwise an onslaught of total sweetness. Caramel is by definition just melted sugar, so to expect it to stand out would be plain silly. The Superman that is the frosting already has super-speed/sugar; why would you bother inviting caramel-as-The Flash to join the Cinnabon’s Justice League? Wow, that analogy was much less terrible in my head, but at least now you can check “comic book reference” off your TIB Bingo Card.
 
All things considered, I really enjoyed the Pecanbon Center of the Roll, and I appreciate Cinnabon’s efforts to introduce new items without straying too far from their core products. If you’re a Cinnabon fan to begin with, make sure to try one the next time you’re at an airport. Even if your body doesn’t believe in the airport calorie theory, I’m sure it’ll agree that “What that TSA agent just did to me might mean we’re married in some religions and I really need to eat something” calories should get a free pass.
 
(Nutrition Facts – Not available on website)

Item: Cinnabon Pecanbon Center of the Roll
Price: $3.49
Size: one cup
Purchased at: Cinnabon (in an airport)
Rating: 8 out of 10
Pros: Frosting on every piece. Gooier than regular whole Cinnabon. Crunchiness of the pecans. Alliteration. Airport calories not counting. Always getting the extra cup of frosting. TIB Bingo.
Cons: Caramel is unnecessary. Airport calories might actually count. Analogies that seem better in your head. New TSA regulations.

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